FTX Trading Limited, a leading global cryptocurrency exchange, has announced a long-term relationship with the Mercedes-AMG Petronas Formula One Team. The relationship will span multiple race seasons with the FTX logo being featured prominently on both the cars and the drivers. Part of the FTX branding was unveiled during the Russian Grand Prix and will continue to expand leading up to the start of the 2022 season.
“FTX is thrilled to partner with the reigning Formula One World Champions and current team point leaders, Mercedes-AMG Petronas, to continue amplifying our position as the leading global cryptocurrency exchange.
“Under Toto’s leadership the entire Mercedes-AMG Petronas Formula One Team has been focused on excellence and they have leveraged innovation to help them become seven-time Constructors’ Champions. We look forward to watching Lewis Hamilton continue to challenge for his potential eighth Formula One World Drivers’ Championship title across the remainder of the 2021 season.”
In addition to the branding on both the car and team drivers, as a team partner, the FTX logo will also be featured on the team’s fleet of Mercedes-Benz trucks, in the garage, and on all Partner logo displays in the trackside hospitality and communications facilities.
FTX will also have access to Mercedes-AMG Petronas Formula One Team members, including drivers Lewis Hamilton and Valtteri Bottas to further expand the reach of the FTX brand to Formula One’s global fan base through marketing initiatives. In addition to being a team partner, FTX and Mercedes F1 will also look to embark on other strategic initiatives together, such as the integration of FTX Pay, an NFT collection, and corporate social responsibility initiatives which will be announced and rolled out at a later date.
Toto Wolff, Team Principal and CEO of Mercedes-AMG Petronas F1 Team, said:
“We are very excited to welcome FTX, one of the world’s leading cryptocurrency exchanges, to the Mercedes-AMG Petronas F1 Team. Their innovative spirit and creative energy in such a rapidly developing global industry make them a well-matched partner in our own relentless pursuit of performance. Together we look forward to creating new and exciting opportunities to engage with our fans and deliver world-class experiences for them.”