Social media comes at you fast – it’s punchy, eye-catching and transient – but backing up that marketing buzz there needs to be information, words that explain, expand and build upon the initial picture you’ve already created.
PR has been around for decades, and with good reason. Once you’ve caught someone’s attention, they need the facts and there’s no getting away from the simple truth that well written words are still the best way to get the message across.
GIANT has a team of journalists and writers who boast a wide range of experience across various platforms and via multiple communication channels to produce results-driven impactful PR. Our PR professionals’ capabilities span securing premium-placed PR coverage within local newspapers and national media outlets, to producing headline grabbing press releases, alongside creating captivating content for brochures, trade magazines, websites and blogs.
As a full-service marketing agency we understand what is needed to help brands grow and stand out from their competitors. As a digital agency, we provide content marketing, SEO, PPC, packaging, web design and development – backed up by our expertise in the written word, most notably, as you’re reading from one of them here, three editions of All Things Business, as well as online articles and content-rich press releases.
All of what we do provides clients with the opportunity to communicate effectively with their audience – at a range of levels.
So, why is PR so important?
It enhances your marketing
You’ve got their attention, they know your claims, they know a little bit about what you do, now tell them in more detail what you can do for them. Business is based on trust, it’s easy to put a message out there, but can you deliver? Of course you can, but you’ll need to convince your audience, and an effective PR campaign, tailored to your business objectives, will increase your credibility, give you a chance to explain in detail who you are, what you do and why it’s worth talking about.
Carefully written content
PR means sifting the important facts – and only the important facts – and delivering them in the correct way. We can all wax lyrical about our businesses for hours on end, but what’s important is identifying the key points that tell your audience everything they need to know in a concise and compelling way, without wasting words.
Professionally written copy will relate directly to your other forms of marketing, each one backing up the other to deliver a succinct and cohesive message that is impactful and puts your business front and centre.
Reaching a target audience
If a press release or blog is going to be effective it needs to reach the right people. PR agencies will not only help create the content, they will identify the best channels through which to spread the word. Experience, combined with long-established, strong connections in the industry allows PR professionals to draw up a list of relevant publishers – in print and online – where your message will gain maximum traction, shining a spotlight on your business and services.
Increasing return on investment
Marketing isn’t cheap, if you’re going to spend money on marketing you want to see results, however that’s not always easy to achieve. A full-service marketing agency like GIANT uses a metrics-driven approach. Our commercially minded, proactive PR activities are aimed at achieving results-driven coverage for clients to achieve measurable and measured campaigns giving them a clear idea of the response.
By publishing content and utilising social media to promote it far and wide, then measuring the reaction, GIANT provides clients with a comprehensive and clear indication of how the content was received, who liked it, who commented, who shared it. While it’s a challenge to try to calculate and demonstrate how much new business comes from a marketing campaign, just knowing it was seen, amplified and gained a reaction, shows you’re promoting your business as effectively as possible.
To find out more about what GIANT can do to help your business, call 01604 250900, email firstname.lastname@example.org or visit our website.