BMW Group UK is celebrating another successful year at the 2024 Business Car Awards, with BMW retaining the coveted Fleet Manufacturer of the Year title for a third consecutive year. Boasting more options for fleets than ever before, MINI also came out on top as the all-new MINI Cooper garnered two wins, including overall Business Car of the Year. A further three accolades were awarded across the product portfolio, with BMW i4, BMW 5 Series and BMW X1 each topping their respective categories.
On presenting the headline award, Martyn Collins, Editor, Business Car Magazine said:
“With its model range growing again this year, especially from the MINI side, BMW has its most complete offering ever for fleet and continues to build on its strong record – particularly with EVs. Support for company car drivers is equally impressive, with further innovations for its Corporate Certified programme, aimed at improving the retailer experience.”
Launched earlier this year and offered with a choice of either an all-electric or combustion-engine powertrain, the all-new MINI Cooper prevailed at this year’s Business Car Awards, topping the small car class before clinching overall Business Car of the Year.
Judges praised the model’s simplified styling, high-tech, retro-influenced interior and its excellent 250-mile range. Business Car Magazine said:
“This year the MINI Hatch – now called the Cooper – received a high-tech makeover, but its premium feel remains unchanged, and whether you choose ICE or EV power, all are great to drive. Add this all up, with the electric version’s credible range, and this is an attractive small car package that will really appeal to fleet.”
With the launch of the new MINI family the brand has introduced a compelling fleet offering for a range of market segments. In addition to the MINI Cooper, the larger MINI Countryman Electric and forthcoming all-electric MINI Aceman both provide an impressive single-charge range of up to 287 and 252 miles respectively. The entire MINI line-up boasts a high level of standard equipment, including a state-of-the-art circular OLED display, sustainable interior materials, and all-new MINI Experience Modes. Company car buyers can also take advantage of a low benefit-in-kind (BIK) tax rate of 2% across the all-electric model range.
Leading the class
Recently refreshed with new design details, revised headlights and optional Laserlight tail lights, the BMW i4 continues to impress almost three years after its original debut, receiving the award for Best Premium Car. Business Car said:
“Despite more EV and ICE-powered rivals, none can touch the BMW i4. Whether you go for the eDrive 35, or the range-topping M50, the excellent electric range is trustworthy, it oozes driver appeal, and it’s practical with the hatchback design.”
Continuing its impressive 2024 winning streak, the BMW 5 Series retains the top spot as Business Car’s Best Executive Car for the fifth consecutive year. On presenting the gong, the judges said:
“The replacement for the last 5 Series had big shoes to fill, but whether you choose EV, PHEV, or ICE power, the i5/5 Series remains our executive pick. It looks great inside and out, there’s the additional choice of Touring estate versions, and all offer a keen drive.”
Rounding up the awards, the third generation BMW X1 solidifies its position as Business Car’s Best Premium Medium SUV, securing the title for the second year running. Judges described the model as ‘an attractive package’ with a ‘spacious interior’, ‘willing performance’ and ‘a great drive, plus the accomplished range for EV and plug-in versions equals low running costs’.
Reflecting on BMW Group’s success at this year’s awards, Matt Colins, General Manager, Corporate Sales BMW Group UK, said:
“We are incredibly proud to retain Business Car’s Fleet Manufacturer of the Year title for a third consecutive year. This is a testament to the hard work and dedication of the Corporate Sales team, who continue to strive for excellence in serving the evolving needs of our corporate customers. We’re equally delighted by the recognition MINI has received at this year’s awards – it’s a real honour for the MINI Cooper to be crowned overall Business Car of the Year. The additional four category wins really are the icing on the cake.”
Find out more at www.bmwgroup.co.uk
