Alto Software Group (ASG), a division of Houseful, has unveiled a new leadership team, ready to offer estate agents smarter tools, bigger sales and an easier life.
Leading the new chapter is Ricardo Iannucci-Dawson, who steps in as CEO, shaping ASG’s vision and product strategy. Derek O’Carroll joins as Executive Chair, bringing extensive experience in operational excellence and business scaling. Nick Shaw takes on the role of Chief Revenue Officer, spearheading revenue growth, operational strategy and customer success.
London-based ASG is the number one player for CRM in estate agencies. It is now operating as an independent division within Houseful, with the move allowing for sharper customer focus, improved speed of innovation, and specialised leadership within each division.
For ASG, this means ramping up product development for its hero product Alto, and ensuring estate agents benefit from smarter integrations, Al-powered functionality, and top-tier customer support.
New CEO Ricardo Iannucci-Dawson is a proven innovator with deep industry expertise, and multiple awards for technology, digital transformation and entrepreneurship. He started his career at world-leading design firm Gensler, before transitioning to prop tech and founding Yourkeys, a digital sales progression platform that transformed the way homes are bought and sold.
Under his leadership, the company was acquired by Zoopla in 2021, cementing his reputation for delivering smarter solutions for the industry.
Derek O’Carroll is a seasoned SaaS leader and technology investor who most recently scaled retail-tech platform Brightpearl into a global success, leading to its $360m acquisition by Sage in 2021. His expertise in driving high-growth tech businesses will support Alto Software Group’s next phase of expansion and customer-focused transformation.
Nick Shaw, newly appointed Chief Revenue Officer, brings over 20 years of SaaS expertise, including leadership roles at Norton, Symantec and Brightpearl. He will lead revenue growth, operational strategy, and customer success, ensuring estate agents get the tools, support and innovation they need to thrive.
The leadership team is committed to delivering faster software updates, deepening integrations, and investing heavily in AI-powered features – all designed to make estate agents’ everyday tasks simpler and saving them more time and effort.
ASG is also expanding its partner ecosystem, ensuring seamless integrations with the tools agents already rely on, while exploring new embedded solutions to enhance their CRM capabilities.
Ricardo said: “Estate agents are under more pressure than ever. They don’t need gimmicks – they need software that actually improves their daily operations and helps them sell faster. That’s exactly what we’re delivering.
“Expect a more dynamic, customer-focused Alto. With Derek and Nick on board, we have the leadership in place to sharpen our focus on the fundamentals – saving agents time, making their day-to-day easier, and ensuring Alto is the most valuable tool in their business.
Find out more about Alto Software Group at their website.
