Milton Keynes-based manufacturer Niftylift has launched a new digital support platform designed to help customers around the world access technical information for their equipment more quickly and easily.
Called MyNifty, the new platform allows owners, operators and service personnel to access machine-specific support information directly from their mobile device by scanning a QR code located on a machine’s serial plate or by searching using a machine serial number online.
Developed at Niftylift’s headquarters in Shenley Wood, MyNifty brings together technical documentation, troubleshooting tools and instructional video content into a single online resource tailored to each machine model.
The launch forms part of Niftylift’s ongoing investment in customer support and digital innovation, helping customers find the information they need more quickly, whether they are preparing equipment for use, carrying out maintenance or supporting operators in the field.
Founded in Milton Keynes in 1985, Niftylift designs and manufactures mobile elevating work platforms used in more than 70 countries worldwide. The company employs more than 500 people across its Milton Keynes operations and exports equipment to customers across Europe, North America, the Middle East, Asia and Australasia.
A key feature of MyNifty is its use of QR code technology. Most Niftylift machines currently in service already feature QR codes on their serial plates, allowing users to access machine-specific information directly from the equipment using a smartphone or tablet.
The platform currently provides support information for Niftylift machines spanning approximately the last twenty years, covering the vast majority of machines still in active service around the world.
Simon Maher, Marketing Manager at Niftylift, said:
“At Niftylift, we’re always looking for ways to improve the experience for our customers. MyNifty is a great example of how relatively simple technology can make a real difference by helping people find the information they need more quickly and easily.
“Developing MyNifty has allowed us to bring together a range of support resources into a single platform that can be accessed directly from the machine itself. It’s a practical innovation that supports customers around the world, but one that has been developed here in Milton Keynes.”
The launch follows a period of continued innovation and growth for Niftylift, which celebrated its 40th anniversary in 2025 and continues to invest in new technologies, product development and customer support initiatives.
To learn more about MyNifty, visit the Niftylift website.
