As CEO of RJDM Studios and Director of Pulsario, Ricky O’Donnell has a wealth of experience in digital media and innovation.
Ricky has led RJDM, a digital media company specialising in animation, app development, and creative content to become a leader in creating impactful content; while as a Director of healthcare technology company Pulsario UK, he is committed to advancing healthcare technology to improve patient outcomes and streamline operations.
Here, he discusses two significantly different routes through which his expertise in channelling AI is delivering engaging, results-driven and personalised experiences for clients.
Artificial intelligence (AI) often divides opinions. Some see it as revolutionary, while others worry it could replace jobs or remove the human element. At RJDM Studios and Pulsario, we see AI differently – it’s not here to replace anyone; it’s here to help. By tackling repetitive tasks, organising knowledge, and delivering actionable insights, AI enables professionals to focus on what truly matters. Whether it’s crafting compelling content or improving healthcare delivery, AI empowers us to achieve more.
At RJDM, AI fuels creativity and drives efficiency in digital media. For Pulsario, it transforms healthcare delivery, helping clinicians provide better care, improve outcomes and streamline operations. Together, we’re proving how AI, when thoughtfully implemented, delivers extraordinary results.
AI can feel intimidating, and it’s easy to see why. Fears of job displacement or loss of control often dominate conversations. But at RJDM and Pulsario, we’ve found that AI works best when it supports people. By handling the admin and organising information, AI frees professionals to focus on what they do best.
For Pulsario, that means giving clinicians better data to make smarter, faster decisions. For RJDM, it’s about streamlining workflows and equipping our team with tools to deliver impactful content efficiently. AI isn’t here to take over – it’s here to enhance our strengths.
Building a platform from the ground up
When Pulsario sought to transform its healthcare operations, RJDM brought its expertise with AI tools to the table. We built a bespoke platform, Sario, from the ground up to meet Pulsario’s unique needs.
Sario was designed as a central hub of knowledge, trained on every aspect of Pulsario’s work to empower healthcare professionals to deliver better, faster, and more personalised cardiac care. From training materials to sales processes and operational data, it serves both internal teams and external users, streamlining knowledge transfer and eliminating repetitive tasks.
More than a time-saver, Sario transforms how Pulsario operates, enabling its team to focus on delivering exceptional patient care. It’s a perfect example of how AI can create efficiencies while amplifying human expertise.
Revolutionising healthcare
For Pulsario, Sario is the brain of the operation. It centralises training resources, patient protocols, and operational data, giving clinicians instant access to the information they need.
Sario also integrates seamlessly with Cardiostein, Pulsario’s advanced platform for personalised patient care. By combining biosensor data with algorithms and clinical guidelines, Cardiostein flags potential issues, such as arrhythmias, before they escalate. This empowers clinicians to act quickly and with precision.
Together, Sario and Cardiostein enhance decision-making, improve outcomes and save lives. This is AI at its best – working alongside healthcare professionals to deliver better care.
Redefining creativity with AI
While Sario transforms healthcare, AI also drives innovation at RJDM. From brainstorming scripts to refining visuals, AI supports every stage of our creative process. It helps us streamline workflows, reduce repetitive tasks, and focus on telling great stories through digital media.
AI doesn’t just save time – it unlocks possibilities. By helping us explore ideas and structure projects more efficiently, it amplifies our creativity and enables us to deliver exceptional content faster than ever before.
Why AI matters: a vision for the future
The possibilities with AI are endless. For Pulsario, it means real-time insights that improve patient care. Imagine a biosensor that tracks medication effectiveness and alerts a clinician if adjustments are needed before the next appointment. This kind of proactive care isn’t just efficient – it’s life-changing.
For RJDM, AI means delivering high-quality content with greater speed and impact, helping clients connect with their audiences in compelling ways.
At its core, AI isn’t about replacing people it’s about empowering them. Whether it’s helping a clinician save a life or enabling a brand to share its vision, AI is the tool that makes it possible.
Embracing the AI revolution
At RJDM and Pulsario, AI isn’t just something we use – it’s something we’ve built to solve real problems. With Sario, we’ve shown how AI can reduce inefficiencies, centralise knowledge, and create time where it’s needed most.
From healthcare to media, we’re proving that AI doesn’t have to be intimidating – it just has to work for you. The future of AI is bright, and we’re proud to be shaping it. Whether it’s transforming healthcare or driving innovation in digital media, one thing is clear: AI isn’t here to replace us – it’s here to make us better.
Find out more about RJDM Studios on their website.
