West Northamptonshire Council (WNC) is gearing up for a spectacular season of tourism, culture and community spirit, with a calendar packed full of events that promise to draw visitors from near and far.
From the global spotlight of the Women’s Rugby World Cup to the charm of Heritage Open Days and the pride of Northamptonshire Day, WNC is making sure this area is poised to showcase its strengths, and local businesses are invited to be part of the celebration.
At the heart of delivering this momentum is Discover Northamptonshire, the VisitEngland-accredited Local Visitor Economy Partnership (LVEP) dedicated to positioning the county as a must-visit destination. WNC’s mission as an LVEP is clear: to drive economic growth by harnessing the power of the visitor economy. And this year, it is making it easier than ever for businesses to get involved and benefit, because if the visitor economy grows, the wider community and economy benefit.
The upcoming Women’s Rugby World Cup is expected to bring thousands of fans and media attention to the region, offering a unique platform for local hospitality, retail and service sectors to shine. Meanwhile, Heritage Open Days will unlock the doors to some of Northamptonshire’s most treasured sites, drawing culture lovers and history buffs alike.
Northamptonshire Day on October 25 will be a celebration of everything that makes the county special from its rich heritage to its vibrant communities, harnessing civic pride far and wide.
WNC is delivering these events to be catalysts for economic prosperity, increase footfall and geographic exposure. Whether it’s a café, a shop, a hotel or a creative agency, there are countless ways to tap into the buzz and benefit from these ongoing efforts.
To ensure businesses make the most of these initiatives, WNC has launched a dedicated Business Resource Centre, a comprehensive hub packed with tools and ideas to help local enterprises maximise their visibility and engagement during the event season and it is constantly being added to.
Included in the resource centre are:
- Social media assets to help businesses align with the county-wide campaign.
- Special offer templates and inspiration to attract visitors and encourage spending.
- Event calendars and promotional materials to keep businesses informed and involved.
This initiative is designed to empower businesses of all sizes to become active participants in the county’s tourism success story, to support the workforce, to drive local footfall and spend, plus collaborate with a shared goal of realising West Northamptonshire’s potential as a must-invest and must-visit destination, along with the wider county.
By aligning with Discover Northamptonshire’s efforts, businesses can not only boost their own visibility and revenue but also contribute to a collective narrative that positions the county as a dynamic, welcoming and thriving destination.
Whether it’s offering a themed menu for rugby fans, getting involved in the Northamptonshire Day event, or simply sharing the excitement on social media, every action counts.
For more information visit their website.
