Business > Festive fast track for seasonal shopping

Festive fast track for seasonal shopping

Silverstone Museum is geared up for the festive season, announcing the launch of its new online shop and news of exciting exhibits, exclusive tours and offers during December.

The popular attraction, which recently welcomed its 150,000th visitor of 2024, has Christmas all wrapped up with the addition of its new online store which is already proving the perfect pit-stop for customers, showcasing some great gift solutions for everyone.

The museum’s phenomenally popular Winter Tours get off the starting grid during December, with limited spaces still available to book for those looking for a unique and exhilarating experience to enjoy or gift to colleagues, clients, friends or family.

Demand has been so great for the exclusive Winter Tours, with new activities added to the exhilarating tours of the iconic Silverstone circuit, that extra December dates have been added.

For a limited time only, motorsport fans and families can still book the last remaining spaces available on the numerous Winter Tours taking place between December 7 and 20, where you walk the pit lane, stand on the winner’s podium, and museum entry is included.

The race is on to secure the final spaces available on the thrilling tours, which take ticket holders on a fantastic fact-filled guided bus tour of the world-famous Silverstone circuit with exclusive, exciting attractions to enjoy and plenty of photo opportunities at some of the circuit’s most iconic motorsport spots.

There’s also the unique opportunity to walk the circuit where all the racing action happens with access to the pit wall and the chance to wave the chequered flag at the famous finish line crossed by countless racing stars past and present.

As the new online Silverstone Museum shop showcases some of the most iconic F1 team merchandise available to buy, the museum is geared up for a busy festive season and announced additional deals during December with exclusive midweek offers which include:

  • 20% off museum entry
  • 20% off Sim Suite bookings
  • Up to 30% off shop purchases in the museum’s end-of-season sale

Matthew Phillips, Head of Retail and Commercial Experiences, said: “We are delighted to announce the successful launch of our new online shop which is proving phenomenally popular already. Stocking some fantastic lines of apparel, stationery, collectibles, F1 merch and lots of exclusive offers – Christmas shopping has never been so easy!

“The new online shop is the perfect addition to the museum’s on- site shop and allows us to stock so much more motorsport merch and additional lines, which fans will be thrilled to have the opportunity to buy. The flexibility to order online alongside the exclusive offers we will be featuring are sure to also be a winner with seasonal shoppers.”

Silverstone Museum continues to expand its incredible and iconic collections on display and announced the arrival of John Surtees’ vehicles, which are wowing visitors.

The museum recently revealed the arrival of three iconic vehicles from the storied career of motorsport legend, John Surtees. These machines – the MV Agusta 500cc, Triumph Tiger T70 and Surtees TS 7/01 – represent key moments in Surtees’ unparalleled journey across two and four-wheeled racing, cementing his place in history as the only person to win world championships in both 500cc motorcycling and Formula One.

The amazing collection, on display at the museum into the Spring of 2025, offers visitors a unique opportunity to explore the remarkable career of one of motorsport’s most accomplished figures. The collection highlights include:

  • MV Agusta 500cc (1960) – The bike that carried John Surtees to his fourth and final 500cc World Championship in 1960. A dominant force in motorcycling, Surtees won world titles in 1956, 1958, 1959 and 1960, with the 1958 and 1959 seasons seeing him achieve the incredible feat of winning every race in the championship, including at the treacherous Isle of Man TT. This victory in 1960 marked the end of Surtees’ motorcycle racing career as he turned his focus to Formula One, where he would go on to achieve even greater heights.
  • Triumph Tiger T70 – The Triumph Tiger T70 represents the start of John Surtees’ racing journey. In 1950, at just 16 years old, Surtees made his road racing debut at Brands Hatch on a Triumph T70 that he had modified himself. His talent and determination soon saw him rise through the ranks of motorcycling, setting the stage for his later success in both two and four-wheeled racing.
  • Surtees TS 7/01 (1970) – The first car designed and built by Team Surtees, powered by the legendary Cosworth DFV engine. Launched midway through the 1970 Formula 1 season, the TS 7/01 made an immediate impact, scoring points at the Canadian Grand Prix for John Surtees and the U.S. Grand Prix for Derek Bell.

For more information about the new Silverstone Museum online store visit their website.