If you want your business to stay ahead of the curve, then it is important to keep an ear to the ground with current trends and where certain industries are heading. Here we run through emerging business trends for 2025 that the biggest companies are spearheading.
Generative AI
The growth of AI has caused a huge stir both with personal and commercial use and seems to be taking the world by storm. Business leaders are rapidly turning to using generative AI instead of manual labour, allowing for less time and money being spent on tasks that can be automated.
Generative AI run on large language models which scan billions of pages of text, analysing patterns within the data. It uses this to generate or translate text, summarise content, and converse in a human-like manner. GenAI can also be used to produce images, animations or graphics in a particular artistic style.
Companies within a wide range of industries are exploring the potentials of AI, including healthcare, marketing, software development, human resources and more.
E-Commerce
Sales of E-commerce are expected to grow to US$8.1 trillion by 2026, showing the drastic shift towards online shopping compared to brick-and-mortar stores in recent years.
There has been a similar growth recently in social media marketing. Compared to traditional marketing methods, companies can reach a much wider audience using social media.
Sustainability
More and more we are seeing businesses switch to employing more sustainable practices. Many companies are adapting their packaging to reduce plastic use, switching to more sustainable suppliers, or going paperless in their offices to become more environmentally friendly.
Remote and hybrid work
Working from home has turned from a pandemic necessity to a way of life. Search volume for hybrid jobs has increased by more than 525% in the past 5 years and it is looking to continue to rise in popularity.
Workers enjoy the freedom of working from home, and many office jobs are now being offered as hybrid or remote arrangements, saving employees time and businesses on office space.
Immersive technologies
Businesses are making the most of Virtual Reality (VR) and Augmented Reality (AR) technology to make a more convenient experience for their customers. These allow people to use their phones to digitally “place” products in their home or “try on” clothes.
A study found consumers using AR to try on lipstick sampled nearly double the amount than those trying them on in-store and were more likely to make a purchase, highlighting the business potential of these technologies.
At All Things Business, we’re here to keep you updated on the latest news and trends within the business world by visiting our Knowledge Hub.
