Business to Business (B2B) Event Marketing involves hosting or attending an event to showcase your brand, product or service to other businesses. It can be a great opportunity to network, increase brand awareness, and foster business relationships.
B2B event marketing provides opportunities which other forms of marketing cannot, so it is a great idea to incorporate it into your marketing strategy.
B2B Marketing Events can be very lucrative for businesses of all sizes, and the industry is expected to grow to US$36.31 billion by 2026.
Types of Marketing Events
Events come in all different shapes and sizes, each with their own benefits and drawbacks, so you can pick the type of event that works for your B2B event marketing strategy.
Trade Shows
Trade Shows let you showcase everything your business has to offer. By hosting a stand you can display your products, offer demonstrations, and talk one-on-one to prospective customers. This gives you a personal and interactive chance to promote your business.
Conferences
Speaking at a conference allows you to display your business as an expert in the industry. At a conference you can reach a wide audience, build trust, and educate people on why your product or service is unique and beneficial.
Roadshows
Roadshows are events that move from city to city, allowing you to reach new audiences in a range of locations. However, roadshows do require significant planning.
Networking events
Networking events are great to meet with fellow business owners and are more casual events that foster organic relationships.
VIP dinners
An exclusive dinner for your key stakeholders can improve your business relationships in an intimate environment.
Webinars
Webinars are a cost-effective way to reach a wide audience without extensive planning. Many events are now online or hybrid, and offer both organisers and attendees increased flexibility and convenience.
How to make the most of your marketing event
- Research your audience and adapt your strategy accordingly
- Create a detailed plan for the event and set objectives
- Offer exclusive giveaways or opportunities to convince people to attend
- Advertise your event on social media
- Check in with attendees following the event to strengthen your new connections
Discover how else you can elevate your event marketing with more helpful tips from our Knowledge Hub.
