Food & Drink > Lifestyle store launches new barbecue shop brand

Lifestyle store launches new barbecue shop brand

Luxury lifestyle store Bell of Northampton has unveiled a new-look Bell BBQ Shop bringing together some of the biggest brands in outdoor living as barbecue season gets under way.

The Bell BBQ Shop, which is situated within the showroom at Bell of Northampton on Kingsthorpe Road, will showcase barbecues, outdoor kitchens and accessories, with something to suit every budget, every cuisine and every garden space.

Brands being showcased in the shop include Traeger, which is well-known for its wood pellet barbecues. Having launched in Oregon, in the United States more than 30 years ago, Traeger barbecues are typically used to cook meat ‘low and slow’.

Another best-selling brand is Pit Boss, the all-American barbecue brand, known for its high-quality, all-service products that work with fuels including pellets, charcoal and gas.

Alternatively, the Bell BBQ Shop also offers a range of pizza ovens by Ooni and Clementi to bring a taste of the Mediterranean to the garden this summer.

Richard Kingston, Departmental Director for Fires, Stoves and Outdoor Living, said:

“We are delighted to unveil our new-look Bell BBQ Shop to our customers, just in time for the start of the summer season.

“After months of awful weather, we are all ready for some sunshine, and what better way to make the most of it than with a new outdoor kitchen or barbecue?

“At Bell of Northampton, we live and breathe outdoor cooking and are always here to share our experience and expertise with our customers. We also nurture strong relationships with some of the biggest brands in the world, welcoming them to our events including the popular BBQ Bonanza and regular cookery demonstrations.

“Barbecues have come such a long way in recent years, with different fuels and designs which make it possible to cook meals of all kinds. Whatever you’re looking for, you’ll find it at Bell.”

Managing Director Lee Ferris added:

“We have been supplying high-quality barbecues and outdoor kitchens at Bell of Northampton for many years.

“As the range of products we offer has continued to grow to include accessories, cookware and even sauces and rubs, we felt the time was right to give the BBQ Shop its own identity as a one-stop shop for anyone who is as passionate about outdoor living and cooking as we are.

“The popularity of our BBQ Bonanza, which was held in March and featured live cookery demonstrations from some of the best in the business, shows how much the people of Northamptonshire love to barbecue. We’re really looking forward to helping our customers make the most of their outdoor space as the summer season gets underway.”

Visit the Bell BBQ Shop on Kingsthorpe Road, Northampton, or browse online at www.abell.co.uk/info-outdoor-living-and-garden