The positive impact of success in business awards should never be underestimated – making it well worth the effort of starting that application process.
Having successfully navigated and survived the challenges of the pandemic, numerous businesses – big and small – are realising the benefits of entering awards and the accolades they can bring. The power of winning highlights how your organisation stands out, but even being nominated or shortlisted for awards can prove invaluable.
Awards are also an excellent way to recognise and celebrate everyone’s hard work, while highlighting your commercial credentials. It’s a great opportunity to demonstrate talents, improve credibility, raise brand awareness, enhance your organisation’s reputation within the business community and help to attract new talent.
As well as ensuring you stand out from the competition, awards provide a significant boost to team morale and reputation. Taking home a trophy plays a pivotal part when it comes to team members seeing first-hand their hard work and achievements acknowledged, recognised and rewarded. They allow an organisation to amplify all the positive achievements of the company and maximise awareness about its employees’ excellence and expertise.
At the same time, announcing your success brings your organisation to the attention of potential new clients, customers, investors and sets you apart from competitors. An award win shines a spotlight on the organisation’s USPs, business acumen and helps highlight how its team, whatever their size, are adept within their specialist sector.
Provenance is a key consideration with everyone from consumers, customers and suppliers wanting to know the origins of a business and the services it provides. Many people want to support UK businesses, whether it’s buying local or employing the services of a home-grown firm, and achieving a business award is a chance to showcase an organisation’s heritage and history. As the business landscape continues to evolve and the appetite to buy British continues to rise, entering and winning a business award brings benefits and recognition on a local, regional and national scale.
Receiving any business award is the perfect platform for PR opportunities to showcase your team and its capabilities as aspiring market leaders. The potential positive exposure gained from being nominated, selected as a finalist or announced as an award winner, helps put your business in the spotlight.
Where some small businesses might not have in-house or outsourced marketing resource available to promote their specialist services and capabilities, being involved in and hopefully winning awards, is an excellent way to raise a business’s profile and showcase its services through the potential PR generated by the awards organisers.
Through that, it’s possible to introduce a wider audience to your services, company capabilities and outstanding achievements as you announce your award success on communication channels from print to social media, websites and LinkedIn, boosting your client and customer base.
And, of course, glittering awards ceremonies are also the ideal opportunity to reward team members who can attend and enjoy the event. They provide a chance to network with potential new customers or clients and celebrate making it as finalists and, hopefully, as winners on the night.
Organised by All Things Business, the Northamptonshire Business Excellence Awards (NBEA) recognise and reward outstanding businesses and the teams who are integral to making them so successful. These prestigious annual awards help to enhance and raise the profile of companies of all sizes, and bring recognised benefits to all the finalists, but particularly those who go home with the trophy.
Entries close on August 19. Enter the Northamptonshire Business Excellence Awards at allthingsbusiness.co.uk/awards/nbea/nbea-2022-award-categories
