London-based consultancy allpoints is helping drive a new wave of innovation in the global events industry by empowering the next generation of event entrepreneurs. Its founder, Max Fellows, has served as a special advisor, lead consultant partner, and soon-to-be judge/investor for the inaugural Ignite: BeFuture Start-Up Pitches at IBTM World 2025, taking place from 18–20 November at Fira Barcelona Gran Via.
Fellows has played a pivotal role in providing strategic guidance, expert curation and investor alignment for the event, which will see 36 emerging event entrepreneurs from across Europe pitch, Dragons’ Den-style, for the chance to secure millions in funding and mentorship. During the live sessions, finalists will face a fast-paced Q&A, with one crowned IBTM Ignite Innovator of the Year and others gaining international visibility, investor connections, and potential collaboration within the allpoints innovation network.
The initiative is also creating a new community of investors and innovators shaping the future of the events industry. Fellows will host the programme, bringing his deep expertise in event tech, experience design, and scalable innovation.
Championing Advancement in a Rapidly Evolving Industry
The Ignite: BeFuture Start-Up pitches are designed to uncover the next generation of ideas driving the event and experience economy, from AI-powered attendee engagement and sustainability solutions to immersive hybrid technologies and data driven creativity.
For allpoints, taking on both curation and judging roles aligns perfectly with its mission to accelerate transformation across the MICE and hospitality sectors. The company bridges innovation and execution, helping founders turn bold ideas into market-ready solutions that reshape how people experience events and destinations.
Fellows commented: “We believe in doers, not dreamers. The founders taking risks, moving fast, and proving that the future belongs to those who act with purpose. It’s a privilege to be part of this unprecedented event that will shape the future of the events industry.”
A Shared Vision for Progress
The collaboration between allpoints and IBTM World reflects a shared commitment to driving progress, sustainability and human connection in a rapidly changing global industry. With technology, creativity and audience expectations evolving at pace, both organisations see innovation and collaboration as the keys to long-term growth.
Find out more on the allpoints website.
