This episode’s guest on All Things Business – The Podcast is Richard Bell, who discusses co-founding his payment company Fourdotzero and the direction of the content creation industry.
The Digital Revolution
Fourdotzero takes its name from the 4th stage of the Industrial Revolution – The Digital Revolution – which we are now living through. Richard talks about how with his extensive background in financial services and telecommunications around the world, he has been on the ground floor of payment innovation, and it is only continuing to advance.
During his time working in Asia, Richard noticed how advanced contactless and digital payments were – years before this technology was introduced in Europe. While Richard is hesitant to say cash will ever become obsolete, he believes the digital payment market is going to continue growing exponentially.
With rising interests in the potentials of AI and cryptocurrency, the Global Payment Sector is booming, but Richard and his business partner Jeremy noticed a gap in the market.
The Success of Content Creation
Small businesses make up 94% of the UK economy, and there are 27+ million content creators in the US alone. But most of these are restricted to offering subscription models or running ads to their consumers.
The problem with this is, if a consumer is unfamiliar with a brand, they are unlikely to trust them and commit to a subscription plan, and ads can create a poor user experience.
However, with Fourdotzero, small creators can offer pay per use services that are as easy to pay for as a cup of coffee in the real world. The company specialises in payments under £20 and aims to streamline the digital payment process for users.
Richard predicts content creators will move away from attention-grabbing content and shift more to deeper, more valuable and educational content. From music teachers to newspaper companies to software developers, Fourdotzero allows creators to reach a global market without the existing roadblocks.
Watch and listen to the episode here:
Thank you to our Digital Media Partner DFA Law LLP.
