A new logo, which celebrates the rich history of one of Northampton’s oldest stores, has been unveiled to mark its 125th anniversary.
Melissa Bratton, a student from the University of Northampton, designed the logo after entering a competition organised by luxury lifestyle store Bell of Northampton in partnership with the university. Her winning design, chosen by Bell from 18 entries, was inspired by the original Bell logo which she enriched with a gold centrepiece to make it fitting for a celebration.
Melissa, who studies interior architecture at the University of Northampton, said: “It has been wonderful to be involved in this project from the beginning and to see it through from our initial discussions with Bell of Northampton right through to the completed design.
“I wanted to give the logo a modern twist and to know that it will now play an important part of Bell’s celebrations this year is very exciting to me as a designer. It has been a fantastic experience.”
Managing Director of Bell of Northampton Lee Ferris said:
“We are delighted with Melissa’s design which really captures the heritage of Bell of Northampton and includes our current company brand colours, which ties in nicely with the present day.
“This new anniversary logo really encompasses who we are and we’re looking forward to using it throughout this milestone year.
“Our anniversary is a huge event, not just for Bell of Northampton itself but the whole community, which continues to support us to this day. Partnering with the university has been a great way to get more people involved in our anniversary and we hope everyone will join us as our celebrations continue.”
As well as Melissa’s design being used by Bell of Northampton throughout the year, the student also received a £250 Amazon voucher as a prize.
Bell of Northampton has played a leading role at the heart of the Northampton community since it first opened on Gold Street in the town in 1898. Since then, the store has helped generations of families create the homes of their dreams, showcasing everything from the introduction of cooking ranges, gas lighting and coal- fired boilers in the 1900s to smart technology and the very best in contemporary design today.
Bell’s showroom on Kingsthorpe Road is now one of the largest in the county, featuring some of the biggest brands in kitchen and bathroom design and has established a strong reputation as a destination store for anyone looking for style inspiration or practical advice about how to create their dream home.
To mark Bell’s 125th anniversary this year, a number of exciting events have been planned, including charity challenges, a schools competition and a very special customer event in the store later in the year. There will also be a range of themed cakes and bakes from the Victorian era through to the present day being served at the in-store café, Love Lunch @ Bell.
For more information about Bell of Northampton, visit the website at www.abell.co.uk
