• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • Bedfordshire
  • Milton Keynes
  • Northamptonshire
  • Awards
  • Knowledge Hub
  • Contact Us
  • About Us
    • Sustainability
    • The Podcast
    • ATB TV
All Things Business

All Things Business

First For Local UK Business News

  • Education
  • Professional Services
    • Legal
    • Finance
    • Recruitment & HR
    • Creative Marketing
  • Property
  • Environment
    • Wellbeing
  • Industry
    • Industry
    • Manufacturing
    • Motors
    • Logistics
    • Technology
  • Events
    • Events
    • Food & Drink
    • Sport
  • News

31% of businesses outsource part or all of their Marketing & PR

News | August 28, 2020

31% of businesses outsource part or all of their Marketing & PR
Heather Murphy - Director at  Brand Mission

Heather Murphy – Director at Brand Mission

When it comes to marketing and PR, more businesses are looking to work with a third party – and with key motivators including, improving efficiency, reducing employment costs and having more time to focus on other areas of the business, it’s easy to understand why.

A recent YouGov report – which analysed small, medium and large firms – cited 70% of UK businesses have outsourced key services with 31% of these services including Marketing, PR and Social Media Management.

Working with a communications agency brings many advantages – whether outsourcing all of the marketing and PR, mixing in-house teams and agencies to work collaboratively on the marketing strategy, or acquiring an agency on a project basis to help bridge the gap between internal recruitment gaps or an increased workload. Rather than pilling more work onto the existing team when resources are strained, recruiting an agency to manage a project will reduce the pressure of employees which otherwise could lead to demotivation and poor productivity.

Other advantages to outsourcing include reducing bottom-line costs as well as benefiting from a specialised skillset to deliver better results. An agency specialising in public relations will write press releases regularly so they have experience of understanding what will make a great story and know who to pitch the release to.

Agencies employ creative people who thrive off generating ideas for campaigns. When working with an agency, companies gain from having multiple people’s input, all of whom have experience in developing a marketing strategy and knowledge of trends.

An integrated agency will also think about the wider communications approach and will weave in PR moments to the marketing calendar. Having the agency part of the strategy process will mean that when it comes to execution, content and campaigns will be rolled out smoothly. They’ll also have a better understanding of the desired results and be able to react quickly to changes throughout campaigns.

Getting the balance of outsourcing right is important. Retaining some of the marketing strategies in-house while outsourcing creative development, content creation and PR to an agency can provide the perfect mix. The in-house team know the company inside out while the agency will bring new ideas as they’ll have dedicated time to focus on campaigns – this will increase productivity and results.

Heather Murphy, Owner of Brand Mission comments: “Outsourcing marketing and PR provides organisations with access to a wider pool of expertise and a fresh approach to their marketing strategy. At Brand Mission, we have a team who are switched on and actively seek opportunities for our clients – developing content and campaigns that increase talk-ability and desirability. We are passionate about understanding what our clients’ objectives are and work hard to achieve them, going beyond traditional media relations. We work with everyone from business start-ups to national clients and treat each organisation with the same approach – no matter the size of the scope of work.”

Brand Mission, based in Milton Keynes, is a full-service communications agency specialising in Public Relations and Marketing. The agency creates tailored integrated marketing and PR solutions to meet clients’ requirements and all budgets for both longer-term and short term commitments.


Reap the benefits of outsourcing marketing and PR. Contact Brand Mission at info@brandmission.co.uk or visit www.brandmission.co.uk for more information.

Milton Keynes

Related stories

  • MPs celebrate city status announcement Milton Keynes
    May 20, 2022

    MPs celebrate city status announcement

    MPs Iain Stewart and Ben Everitt have shared their delight as Milton Keynes was finally officially awarded city status as part of…
  • centre:mk Milton Keynes
    May 17, 2022

    Centre:mk welcomes brand new Ted Baker store to Milton Keynes

    centre:mk are pleased to announce the addition of global lifestyle brand, Ted Baker, to their store line-up in Milton Keynes later this…
  • MK Gateway Milton Keynes
    May 10, 2022

    Taking centre stage at real estate forum

    On 17-19 May, the Socius team will join over 4,000 attendees in Leeds for the annual UKREiiF event, which connects people, places…

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Stay up to date on All Things Business

Subscribe to our monthly newsletter to receive the latest business news.

Online Edition

Northamptonshire edition, click here
Milton Keynes edition, click here
Bedfordshire edition, click here

Most Read

  • MK Gateway Taking centre stage at real estate forum
  • Howes Percival A trio of new partners in East Mids among five senior promotions
  • Northampton High New Head for Junior School at Northampton High School
  • Hospital invests in campaign to attract healthcare talent Hospital invests in campaign to attract healthcare talent
  • Wyboston Lakes Resort Wyboston Lakes Resort shortlisted for two prestigious prizes at this year’s Conference & Events Awards

Footer

REGIONS

Northamptonshire
Milton Keynes
Bedfordshire
 

COMPANY

About Us
Contact
Awards
Podcast
Knowledge Hub
Sustainability
Request A Copy

Northamptonshire Office

1 Queensbridge, Northampton
NN4 7BF
Tel: 01604 267677

Milton Keynes and Bedfordshire Office

The Pinnacle, 170 Midsummer Boulevard, Milton Keynes,
MK9 1BP
Tel: 01908 030688

London Office

25 Bedford Square
London
WC1B 3HH
Tel: 0208 1760176

Follow us on

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

All Things Business is a publication produced by All Things Management Ltd. Registered in England No. 9590677


Privacy Policy