• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • Bedfordshire
  • Milton Keynes
  • Northamptonshire
  • Awards
  • Knowledge Hub
  • Contact Us
  • About Us
    • Sustainability
    • The Podcast
    • ATB TV
All Things Business

All Things Business

First For Local UK Business News

  • Education
  • Professional Services
    • Legal
    • Finance
    • Recruitment & HR
    • Creative Marketing
  • Property
  • Environment
    • Wellbeing
  • Industry
    • Industry
    • Manufacturing
    • Motors
    • Logistics
    • Technology
  • Events
    • Events
    • Food & Drink
    • Sport
  • News

Collaboration proves key to success for local businesses

News, Technology | September 30, 2020

A national TV advert running on Sky Media was produced in less than a week when Luton-based organisations Clearhead and Wenta rekindled their long-term business relationship to deliver important messages of support for small businesses.

Wenta is a not-for-profit social enterprise that provides free of charge business support to small firms based in Hertfordshire, Bedfordshire and Enfield. In July, they were awarded a free TV campaign by Sky Media as part of a £1m fund supporting 100 businesses in the UK.

That’s when they approached video production company Clearhead, who they had supported 12 years previously by providing them with business start-up advice and their first grant – a crucial stepping stone that enabled them to go on to gain the reputation of being one of the leading video production agencies in the East Midlands and secure digital contracts across the globe.

Alex Lawrence, CCO of Clearhead said: “When Wenta reached out to us about producing this TV advert, the COVID-19 restrictions meant we had to think creatively about a solution while working to an incredibly tight deadline. Having had the invaluable support of Wenta when we first started out as a business, we were passionate about being able to give back and make the same difference to them and so this was a particularly rewarding project
for us.

“Our first step was to develop a script built from the campaign’s core messages and then explore how we could visually communicate these to create the journey connecting us from the small business owner to the business advisor at Wenta.

“With casting and location restrictions against us, we filmed the advert at our own premises and remotely recorded the voice over.”

Jennifer Condon, Head of DCM at Wenta, said: “As a not-for-profit, social enterprise, TV is not a channel we’ve been able to access for advertising in the past and so this was a great opportunity for us. From brief to completion, Clearhead were brilliant, fully responsive and understanding of our requirements, they adapted to suit our budget and produced a powerful TV advert in less than a week. It’s a challenging time for everyone right now and being able to spread the message that Wenta are here to provide free advice and guidance to over 30,000 households should they want or need it is incredible. Since the advert went live, we’ve been able to use the content in so many ways to get our messages out there and it’s been a truly uplifting project to be part of.”

The video can be viewed at https://weareclearhead.com/case-studies/wenta-tv-advert

Bedfordshire

Related stories

  • Wyboston Lakes Resort Bedfordshire
    May 10, 2022

    Wyboston Lakes Resort shortlisted for two prestigious prizes at this year’s Conference & Events Awards

    The award-winning Woodlands Event Centre at conference, training and leisure venue Wyboston Lakes Resort has again been recognised not only as one…
  • Bedford Blues Bedfordshire
    May 4, 2022

    Merger strengthens club’s community offering

    Following the significant growth and development of both the charitable arm of the club, Blues Foundation, and the Blues Community, Bedford Blues…
  • Crème Brew Lait Bedfordshire
    May 4, 2022

    Anniversary is the icing on the cake

    Celebrating her business’s fifth birthday this month, Julia Brightman from Crème Brew Lait is enjoying picking up the pace again after she…

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Stay up to date on All Things Business

Subscribe to our monthly newsletter to receive the latest business news.

Online Edition

Northamptonshire edition, click here
Milton Keynes edition, click here
Bedfordshire edition, click here

Most Read

  • MK Gateway Taking centre stage at real estate forum
  • Northampton High New Head for Junior School at Northampton High School
  • Howes Percival A trio of new partners in East Mids among five senior promotions
  • Wyboston Lakes Resort Wyboston Lakes Resort shortlisted for two prestigious prizes at this year’s Conference & Events Awards
  • Hospital invests in campaign to attract healthcare talent Hospital invests in campaign to attract healthcare talent

Footer

REGIONS

Northamptonshire
Milton Keynes
Bedfordshire
 

COMPANY

About Us
Contact
Awards
Podcast
Knowledge Hub
Sustainability
Request A Copy

Northamptonshire Office

1 Queensbridge, Northampton
NN4 7BF
Tel: 01604 267677

Milton Keynes and Bedfordshire Office

The Pinnacle, 170 Midsummer Boulevard, Milton Keynes,
MK9 1BP
Tel: 01908 030688

London Office

25 Bedford Square
London
WC1B 3HH
Tel: 0208 1760176

Follow us on

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

All Things Business is a publication produced by All Things Management Ltd. Registered in England No. 9590677


Privacy Policy