• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • Bedfordshire
  • Milton Keynes
  • Northamptonshire
  • Press releases
  • The Podcast
  • ATB TV
  • Contact Us
All Things Business

All Things Business

First for local business news

First
for local
business news
  • Finance
  • Legal
  • Recruitment/HR
  • Education
  • Property
  • Logistics
  • Food & Drink
  • Technology
  • News
  • Sport

Ice cream that tastes good… and does good!

News | February 9, 2021

Ice cream maker Richard Gordon has a real vision for the future. While he makes and sells his delicious treats through his business, The Willen Ice Cream Company, he has a much bigger dream – to give opportunities to young people with educational challenges.

And with help from the FEAST2 (Food Enterprise Advisory Support Team) scheme, he has plans to grow the Milton Keynes-based company so he can do just that.

“The reason I set up The Willen Ice Cream Company was to create social and economic impact and open up pathways to employment for young people with educational challenges,”

said Richard.

“To do that I need to move from start-up to scale-up, to put the work programmes in place. So, the vision is for a community-connected ice cream business, which offers local employment, work experience and apprenticeships to such young people, and sales opportunities to local entrepreneurs.

“I feel there’s a lot to be said for non-formal education,”

he added.

Full of passion and enthusiasm for what he is doing, Richard wants to make links with other entrepreneurs, and of course produce some delicious ice cream flavours too.

Starting an ice cream business was a big change of direction for Richard, who had spent his career in governance. But he found himself at a crossroads when his role was made redundant.

At a Job Club workshop, he was asked the question what he would do if he had the option to do something else. Richard said:

“This thought that had been in the back of my mind, and never voiced for a long time popped out and I said: ‘I’d make ice cream,’ and that was the start of the journey.”

Richard has always been an ice cream enthusiast and enjoyed making it for his daughter Daphne and son Luke when they were little. He was also given a gift of an ice cream making course one year.

But starting his own ice cream business took things to a new level and he has been working flat out for the last two years, developing flavours, making the product and selling it at farmers’ markets and events, and is beginning to develop a network of local stockists.

When the pandemic took hold last year, he changed tack and began doing deliveries within an 18-mile radius of central Milton Keynes.

Working long hours seven days a week is all part of his life as a new business owner, but the grant of £2,700 from FEAST2 allowed him to invest in some equipment, to streamline his process and make life a little easier.

The grant gave him a quarter of what he needed to buy in a batch freezer, blast freezer and storage freezer to improve his production process and has meant he no longer needed to work through the night to meet demand:

“Before that I was working until four or five in the morning two days a week, but the new equipment means I can work more efficiently,”

explained Richard.

“The FEAST2 team were so helpful in assisting me in putting the bid together, and it’s made all the difference, helping me take the next step with the business.

“I love being creative with the flavours and driving the business forward and it’s a great feeling to know I’m working towards something that I’m creating”

he enthused.

FEAST2 was awarded to the Food & Drink Forum and is worth £3,934,176 in total. It will receive a further £1,967,089 in funding from the European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020.

It is open to eligible food and drink manufacturers within the SEMLEP (South East Midlands Local Enterprise Partnership) area, covering Central Bedfordshire, Bedford Borough, Luton, Milton Keynes, Aylesbury Vale in Buckinghamshire and Northamptonshire.

For more details of the project, including registering your business for the free support on offer, please contact Amanda Askew at The Mallows Company on 01933 664437 or email amanda@themallowscompany.com

Meanwhile, if you live within 18 miles of central Milton Keynes, you can order from a wide range of The Willen Ice Cream Company’s delicious flavours, including Foxdenton Raspberry Gin and Vanilla, Organic Madagascar Vanilla and Salted Almond Caramel, for delivery to your door, by visiting www.willenicecream.co.uk

Milton Keynes

Related stories

  • Milton Keynes
    February 24, 2021

    MK Video Livestreaming Company saves All African Colours

    The second lockdown has put an end to live events and All African Colours, an international beauty and talent competition part of…
  • SEMLEP Bedfordshire, Milton Keynes, Northamptonshire
    February 18, 2021

    Spatial framework illustrates Government commitment to supercharge Oxford-Cambridge Arc

    Today, Minister Rt Hon Christopher Pincher has set out how Government will work with local partners to create an ambitious plan to…
  • Milton Keynes
    February 11, 2021

    Shoosmiths adds new Board backed diversity and inclusion activities for 2021

    As part of its commitment to diversity and inclusion, UK law firm Shoosmiths – with 13 locations including Milton Keynes’ landmark building…

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Sign up

Register below to receive our monthly email

Online Edition

Northamptonshire edition, click here
Milton Keynes edition, click here
Bedfordshire edition, click here

Most Read

  • 123 Internet Group Support scheme saves businesses thousands 123 Internet Group, a full-service digital marketing agency...
  • The Stowe Group Announcing The Stowe Group Stowe, Swanbourne House School and Winchester House School t...
  • Telling a story of unrivalled success Telling a story of unrivalled success A company with clear strategic plans for future growth, Tech...
  • Cygnus Steering a course through a changing landscape How a business and brand reacted to the challenges imposed b...
  • MK College apprentice helping colleagues stay in touch MK College apprentice helping colleagues stay in touch When Milton Keynes College apprentice, Matt Heaney took on a...

Footer

Regions

  • Northamptonshire
  • Milton Keynes
  • Bedfordshire

Northamptonshire Office:

4 Deanery Court, Preston Deanery, Northamptonshire. NN7 2DT
Tel: 01604 267677

 

Bedfordshire Office:

Office 312, Endeavour House,
Wrest Park Enterprise, Wrest Park
Silsoe, Bedfordshire
MK45 4HR
Tel: 01525 305956

Milton Keynes Office:

The Pinnacle, 170 Midsummer Boulevard, Milton Keynes, MK9 1BP
Tel: 01908 030688

All Things Business is a publication produced by All Things Management Ltd. Registered in England No. 9590677


Privacy Policy