For many businesses, last year proved to be about survival. Some were more prepared than others for the abrupt changes we all made to the way we live and work, but those who had already taken steps towards digital transformation undoubtedly proved to be further ahead in the game.
This year, whilst there is still so much ambiguity about what lies ahead, we can be sure of the need to embrace the digital world and be flexible in business if we want to go beyond survival and thrive.
The future
Forward-thinking organisations will be implementing modern, faster and smarter ways to operate, such as utilising cloud-based applications and switching to internet-based voice solutions. Any business using such technologies over copper-based services such as ADSL or FTTC broadband is likely to be frustrated by the productivity and efficiency limitations these services bring.
Ultra-fast and resilient full-fibre connectivity is needed to underpin these digital advancements that will ultimately future-proof businesses throughout 2021 and beyond.
When ‘fibre’ isn’t fibre
Confusingly, internet connections are often described as fibre when the fibre cable connects just part of the network. For example, a standard FTTC (Fibre to the Cabinet) broadband connection uses fibre from the exchange to the street cabinet and a slower copper connection from the cabinet to the end destination. Full-fibre, in comparison, is just that – a fibre connection from the exchange directly to a business premise.
Driving change
Boxx Communications, the award-winning Milton Keynes-based telephony and internet connectivity supplier, which is working in partnership with CityFibre, wants to change the perception that full-fibre internet connectivity is prohibitively expensive and out of reach for SMEs.
Boxx is one of a select number of City Champions across the UK that CityFibre has chosen to partner with, in recognition of their evident passion and commitment to helping businesses in the local community thrive by unlocking their digital potential.
Game-changing connectivity
An exclusive innovation from CityFibre, deployed locally in Milton Keynes by Boxx, proves it is possible to deliver a full-fibre connection that balances exceptionally high speed whilst retaining critical reliability without committing to a higher-cost solution.
With a guaranteed 200Mbps symmetrical speed that can satisfy occasional bandwidth surges up to 1Gbps, the Ethernet Flex offering is more than cost effective. Symmetrical speeds mean that cloud-based services like Microsoft 365 and collaboration tools such as Zoom and Teams work better. By taking advantage of sensibly defined networking, the solution gives businesses the bandwidth they need, when they need it, without prior request, providing companies with all the flexibility they need.
Bridging the gap
No longer will it be just the larger organisations, or those with bigger budgets, that reap the benefits of full-fibre connectivity in Milton Keynes. Boxx, through the revolutionary CityFibre network, is enabling businesses to improve productivity and fuelling growth.
Dean Burgin, Co-Owner of Boxx, said: “The last year has been a challenge for everyone, but the potential for Milton Keynes to flourish is huge. CityFibre’s full-fibre offering and the Ethernet Flex solution can give businesses of any size the connectivity they need to take full advantage of modern digital services. As a CityFibre City Champion, we are ready and eager to help build strong, sustainable businesses here in Milton Keynes.”
For more information visit www.boxxcomms.co.uk
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