• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • Bedfordshire
  • Milton Keynes
  • Northamptonshire
  • London
  • Awards
    • NBEA 2023 Gallery
    • NEA 2023 Gallery
  • Podcast
  • Contact Us
  • About Us
    • Knowledge Hub
    • Sustainability
    • ATB TV
ATB Logo

All Things Business

First For Local UK Business News

  • Education
  • Professional Services
    • Legal
    • Finance
    • Recruitment & HR
    • Creative Marketing
  • Property
  • Environment
    • Wellbeing
  • Industry
    • Industry
    • Manufacturing
    • Motors
    • Logistics
    • Technology
  • Events
    • Events
    • Food & Drink
    • Sport
  • News

Brand new resource for start-ups

News | April 1, 2021

Brand new resource for start-ups

A Northants branding expert has launched a new website specifically designed to help start-ups to create their own logo and business brand.

Trudie Avery of Avery Creative – often referred to as the #LogoLady – has capitalised on her nickname and created www.logolady.com to help new businesses to not only create their own logo but to understand who they are as a brand and who they want to attract.

The Logo Lady site will take users through the process of creating their own logo and brand by completing a series of modules. Those who sign up will also become part of the Logo Lady Launchpad Facebook community and be able to access additional content from Trudie, such as videos, tips and advice.

Trudie will also run weekly Q & A sessions, so if anyone is working their way through the modules and has additional questions, Trudie will be on hand to answer them.

“When new companies are being created, quite often the new business owner will know that they need a logo but not necessarily know that they need to establish a brand,” said Trudie.

“The logo is very often the starting point for a brand, so I wanted to create a resource that not only helps with the creation of a logo, but also gets people thinking about colour psychology, fonts, tone of voice, personality and their ideal client from the beginning. Doing this at the start of their new business journey helps them get clear on who they want to speak to and their brand values, which enables them to attract their ideal clients straight away and grow at a quicker rate.

“Time and again, I have seen new companies waste time and money on coming up with a ‘pretty’ logo quickly and then having to re-do it at a later date when they have discovered who they are as a company and who they want to work with.”

Trudie has worked in graphic design and branding for almost 25 years, working with big brands including Coca Cola and Virgin Holidays before realising she could really help start-up businesses with creating a brand at the very beginning of their journey.

In the last four years, since establishing her business, Avery Creative, Trudie has created new logos for clients ranging from coaches and caterers to croupiers and climbers. She is also the resident branding expert for the Northamptonshire Business and IP Centre, regularly hosting free branding webinars for start-up businesses in the county.

For more information go to Logo Lady or email hello@logolady.com

Northamptonshire

Related stories

  • DFA Laq Northamptonshire
    December 1, 2023

    Important changes to employment rights on the horizon

    The government has published the Draft Employment Rights (Amendment, Revocation and Transitional Provision) Regulations 2023 which will amend the WTR and TUPE…
  • iOTA Interiors Northamptonshire
    December 1, 2023

    Style and sustainability prove to be a winning combination

    Sustainability has been part of the ethos of iOTA Interiors for some time, and now that commitment has been recognised with an…
  • DBFB Northamptonshire
    December 1, 2023

    Coveted framework success pivotal to growth prospects

    In a significant achievement, telecommunications company dbfb has clinched positions on three lots within the highly coveted Crown Commercial Services (CCS) Network…

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Stay up to date on All Things Business

Get the latest business round ups, stories and podcast episodes delivered straight to your inbox.

LISTEN NOW
Podcast Episode 42 I Awards Round Up
LISTEN NOW
Podcast Episode 41 I Our Big Week
LISTEN NOW
Podcast Episode 40 | Eamonn Holmes
previous arrow
next arrow
Slider

Online Edition

Northamptonshire edition, click here
Milton Keynes edition, click here
London edition, click here

Most Read

  • Peli BioThermal Award Success
  • Northampton Woman’s Cancer Battle Inspires Fitness Challenge To Help Raise Thousands For New Charity
  • Pallets of Hope campaign funds £27,500 worth of Christmas essentials for Northamptonshire communities facing hardship
  • Silverstone Museum Announces Appointment of New Trustees
  • Awards build a solid relationship with new headline sponsor

Footer

REGIONS

Northamptonshire
Milton Keynes
Bedfordshire
 

COMPANY

About Us
Contact
Awards
Podcast
Knowledge Hub
Sustainability
Request A Copy

Northamptonshire Office

1 Queensbridge, Northampton,
NN4 7BF
Tel: 01604 250 900

Milton Keynes Office

The Pinnacle, 170 Midsummer Boulevard, Milton Keynes,
MK9 1BP
Tel: 01908 030 480

London Office

25 Bedford Square
London
WC1B 3HH
Tel: 0208 176 0176

Follow us on

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

All Things Business is a publication produced by Augmented Group. Registered in England No. 4904401 | Privacy Policy