Cawleys have long been a supporter of Keech which is a fantastic charity that takes care of terminally ill adults and children across the local region.
Trumpeting their involvement with the charity, Cawleys, an independent family business, have commissioned a specially designed elephant that will be included in the public art trail of more than 30 unique and vibrant sculptures.
Artist, Caroline Coates, was responsible for painting Cawley’s elephant which she designed along an environmental, sustainability theme. This is in line with Cawley’s commitment to sustainable eco-friendly waste management. Cawleys’ elephant will be able to be seen as part of the trail which will wind its way across the city bringing Luton’s landmarks to life from 10 July 2021 for 13 weeks.
This unique, outdoor art trail is Keech Hospice Care’s way of saying thank you to their amazing community as they celebrate 30 years of care. A herd of elephants is also known as a ‘memory’ and Keech Hospice Care hope The Big Trunk Trail will bring communities together to remember loved ones while creating fantastic new memories.
The Big Trunk Trail will offer a free, interactive, fun day out for families, friends and art lovers, inspiring people to become tourists in their own town. At the end of the event, the large sculptures will be auctioned to raise money for Keech Hospice Care so it can continue to provide its excellent care to adults and children with life-limiting and terminal illnesses.
Commenting on the sponsorship, Anna Cawley, Cawleys’ Director of Customer Services said:
“Cawleys has been established in Luton for over 70 years and the local community is extremely important to us. Supporting Luton’s very own Big Trunk Trail is a great honour. As well as providing much needed financial support for Keech Hospice, it also provides the perfect attraction to get locals out in the fresh air and engaging with art.
The design of our sculpture includes a family of bees. Bees are a vital part of the eco-system and signify industry and sustainability. Interestingly, a beehive is used on the Luton coat of arms to represent the town’s historic straw plaiting industry.
Using a family of bees within our elephant design is the perfect fit. They characterise the industrial success of Luton, as well as Cawleys’ family heritage, and the importance of sustainability.”
Liz Searle, CEO of Keech Hospice Care added:
“As a local charity caring for adults and children, we’ve been supported by our amazing community for 30 years. As part of our 30th anniversary celebrations, this fantastic, free, family-friendly event is our way of saying thank you to the truly remarkable people, businesses and organisations who’ve supported our hospice through the years.
“I am excited at the thought of these magnificent elephants standing among Luton’s iconic attractions and streets, bringing colour and fun to the town. Another collective name for elephants is a ‘memory’ and, as a hospice, we hope The Big Trunk Trail will bring people together to remember loved ones while creating fantastic new memories,”.