• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • Bedfordshire
  • Milton Keynes
  • Northamptonshire
  • Awards
  • Knowledge Hub
  • Contact Us
  • About Us
    • Sustainability
    • The Podcast
    • ATB TV
All Things Business

All Things Business

First For Local UK Business News

  • Education
  • Professional Services
    • Legal
    • Finance
    • Recruitment & HR
    • Creative Marketing
  • Property
  • Environment
    • Wellbeing
  • Industry
    • Industry
    • Manufacturing
    • Motors
    • Logistics
    • Technology
  • Events
    • Events
    • Food & Drink
    • Sport
  • News

Benefits of being a guest speaker on a podcast

News | April 11, 2022

Benefits of being a guest speaker on a podcast

Podcast popularity is soaring, according to research by Statista, as of 2021, there were 19.1 million podcast listeners in the UK, with an estimate of over 28 million listeners by 2026. Based on those numbers most would agree that podcasts are a train worth jumping on, and that needn’t be by hosting your own. Don’t forget that podcasts need guests. Podcasts without guest speakers are like Laurel without Hardy, just not as entertaining…

Whilst guests on podcasts may initially be perceived as generous volunteers who selflessly give up their time to contribute their expertise to the episode (which they can be) the bottom line for many can be WIIFM – what’s in it for me. Frankly, there is nothing wrong with this mentality, and in answer; plenty. 

Power of personification

Firstly, podcasts have the power of personification. They are an intimate affair and give those involved the feeling of a personal atmosphere whilst still reaching thousands of listeners. The benefit of this is that it can work wonders with personal branding. Listeners feel like they know CEOs or leaders from a brand or company at a comfortable level. This refutes any feeling of intimidation or disconnect and paves the way to make connections, build relationships or start conversations that ultimately could benefit your business. 

Highlight your expertise within the industry 

Another benefit to appearing as a guest speaker on a podcast is the ability to demonstrate your expertise and garner respect within the industry. It’s an ideal way to highlight that you know your stuff, in an appropriate context whilst also contributing something to your listeners. Think of it as respectful bragging of sorts. 

Expand your exposure to an engaged audience

One of every business’s marketing goals is to positively expose their brand to their target audience. Appearing on a podcast with a ready-made audience is a great tool to do this. What’s more, is the audience is there willingly and is completely engaged in what you are saying so there’s no fighting to have your message heard. 

Get content for your own platforms 

Content is king, right? Appearing on a podcast as a guest speaker is a relatively effortless way to collect quality content for your own marketing/branding avenues. The podcast owner is responsible for the production of the episode and so you can sit back and wait for the finished product. 

It’s Fun! 

It’s likely that if you’re asked to be a guest on a podcast, it’s because you have the relevant experience and expertise to effectively contribute to the conversation. It’s equally likely that if you have these, it’s because it’s a topic you enjoy! Take an hour out of your day to talk about a subject you enjoy and reap the above benefits as a bonus. WIN, WIN.  

Want to experience the benefits of being a guest speaker on a podcast? Why not become a guest speaker on the All Things Business podcast? For more information give us a call on 01604 267677 or contact us online. 

Article by Abi Turner, Digital Marketer at All Things Business.

Business

Related stories

  • Starting a business? Here's what you need to do Business
    May 4, 2022

    Starting a business? Here’s what you need to do

    So you have an idea, or maybe even a few, and you think you could make a legitimate business out of them.…
  • Why you need to plan ahead for your business Business
    April 20, 2022

    Why you need a business plan

    If you want your business to thrive, you'll need to commit to planning and forecasting right from the start. If you are…
  • How to get your business featured in a news publication Business
    March 30, 2022

    How to get your business featured in a publication

    They say there is no such thing as bad publicity – that’s not necessarily true, as many people in the public eye…

Primary Sidebar

Stay up to date on All Things Business

Subscribe to our monthly newsletter to receive the latest business news.

Online Edition

Northamptonshire edition, click here
Milton Keynes edition, click here
Bedfordshire edition, click here

Most Read

  • The Falcon Hotel takes flight in a whole new direction
  • MK Gateway Taking centre stage at real estate forum
  • Northampton High New Head for Junior School at Northampton High School
  • Wyboston Lakes Resort Wyboston Lakes Resort shortlisted for two prestigious prizes at this year’s Conference & Events Awards
  • IWC Lewis Hamilton & Tom Brady Lewis Hamilton and Tom Brady tee off for IWC Schaffhausen

Footer

REGIONS

Northamptonshire
Milton Keynes
Bedfordshire
 

COMPANY

About Us
Contact
Awards
Podcast
Knowledge Hub
Sustainability
Request A Copy

Northamptonshire Office

1 Queensbridge, Northampton
NN4 7BF
Tel: 01604 267677

Milton Keynes and Bedfordshire Office

The Pinnacle, 170 Midsummer Boulevard, Milton Keynes,
MK9 1BP
Tel: 01908 030688

London Office

25 Bedford Square
London
WC1B 3HH
Tel: 0208 1760176

Follow us on

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

All Things Business is a publication produced by All Things Management Ltd. Registered in England No. 9590677


Privacy Policy