A colourful candy cart, sweet treats and a showstopping scooter were part of a popular pastel pink project showcasing the launch of Kylie Jenner’s beauty ranges at Heathrow Airport.
Award-winning airport activation experts Emerald House Associates (EHA), based in Corby, created, constructed and installed the eye-catching, picture-perfect project promoting Kylie Cosmetics.
The pastel pink scooter and the candy cart complete with complimentary sweeties and laden with decorative doughnuts formed the centrepieces for the two airport activations, crafted by EHA for the beauty brand client Coty.
To mark the introduction of the Kylie Cosmetic ranges in both Heathrow and Gatwick airports, Coty enlisted EHA’s experienced team to design and construct the striking scooter, which is a key element of the temporary promotional sites situated in T3 at Heathrow.
Emerald House Associates Director Natalie Hill, who managed the project with EHA colleague Zoe Kearns, said:
“Coty came to us as retail specialists to design the bespoke Kylie vespa-style scooter and we were delighted to be the first company ever tasked to do this. We produced a scooter prototype, which was sent on a global trip and was unanimously well received, as was our overall concept for the promotional projects.
“The eye-catching scooter and sweetie cart were then incorporated on the promotional sites that the EHA team created and installed in T3 at Heathrow. The interactive installations are to coincide with the launch of permanent airport gondolas introduced in both Heathrow and Gatwick featuring the Kylie range. It’s been a privilege for EHA to work on such an exciting project and as soon as the two promotional sites were installed, they were being mobbed by passengers.
“On one site taking centre stage is the scooter which is in the iconic pink brand colour synonymous with the Kylie Cosmetics range. It has been a big project for us as there were so many complex elements involved in the airport activations. It has been fabulous to work on. The Kylie scooter provides the perfect photo opportunity, allowing air passengers to sit on it and have their photo taken with the large neon Kylie sign behind them – it’s all incredibly Instagrammable!”
Every weekend for the month it is in situ, travellers have the option of enjoying decadent doughnuts for free and for which everyone can pick and select their own toppings. Thousands of decorative doughnuts and Kylie pink and white swirly style lollipops have also been created as part of the promotional projects, which include neon signs and a giant doughnut.
Luxury display industry experts Emerald House Associates, whose specialist services include 3D design, large-format printing and acrylic fabrication, create and supply installations at all the UK’s major airports for a range of global companies covering confectionery, liquor and beauty promotions for luxury brands including Burberry, Coty, Chanel, Dolce & Gabbana, Gucci, Hugo Boss, Jack Daniels, Jameson and Tiffany & Co.
For more information visit www.emeraldhouse.co.uk or call 01536 411295
