Niftylift Ltd, which has production facilities in Milton Keynes, is celebrating winning Best Use of New Media at the Hire Awards of Excellence 2022
The Hire Awards of Excellence are run by the Hire Association Europe (HAE) and this year took place at the Grosvenor House in London. This is the first time since the start of COVID-19 that an in-person event has been possible, bringing together members of Europe’s tool, equipment and event hire industries and acknowledge the successes of the hirers, suppliers, and individuals who’ve helped set the standard within the hire industry.
The Best Use of New Media award celebrates the most imaginative and productive use of social media as an effective tool, with emphasis on relevance, user experience and innovation.
Niftylift, which manufactures a range of mobile elevating work platforms with working heights ranging from 12m to over 28m mounted on trailer towable, self-propelled, self-drive, track-drive chassis, took the award for a two-part campaign that began with a series of short videos that investigated some potential ‘lesser known’ talents of the IPAF award-winning HR17N and culminated in a series that explored the footballing prowess of the All-Electric HR12LE, as the nation enjoyed the Euro 2020 tournament last summer.
The campaign far exceeded expectations and generated an amazing response from staff, customers, friends, and followers on social media, who reached out to express how much they enjoyed the campaign!
Simon Maher, Niftylift’s Marketing Manager, said: “We wanted to try something a little different to celebrate our IPAF Product of the Year win, and what better way than to put a smile on people’s faces! The response to the HR17N videos was amazing and with the Euros around the corner, we saw an opportunity to up the ante and take our Taskmaster-style videos to the next level.
“The response to our football series was phenomenal, and I’m very proud of what we achieved. It was easily our most successful campaign to date, and it shows what can be achieved in terms of awareness, engagement and action, with a good idea and a creative team to make it happen.
“I’d like to thank everyone in the team who helped to make them, a true Team Nifty effort!”
Niftylift Ltd was founded in 1985 and now has production facilities in Milton Keynes and Barnsley in the UK. It also has Sales, Service & Parts Centres in Greer in the US and Markranstädt in Germany as well as an extensive dealer network supporting Niftylift sales throughout Europe, Australia, China, South Africa and Central and East Asia.
For more information visit our website.