Esther Roche, who in 2021 founded Deroiste Natural Beauty, an inclusive skincare brand, is being profiled alongside 100 female entrepreneurs from across the country as part of the campaign to celebrate the multiple achievements of women running businesses in the UK today. Esther Roche’s mission is to inspire and encourage others to embrace the skin they were born with and not compromise their skin health due to societal pressure.
The f:Entrepreneur campaign was launched by Michelle Ovens on International Women’s Day 2017 because of the growing sense that there should be more recognition for the amazing, multi-faceted contribution of women who run so many
businesses in the UK.
The goal of the campaign is to celebrate the dynamic and inspirational businesses led by women. Through events, content and storytelling, f:Entrepreneur showcases role models to help and inspire all small businesses across the wider
Its #ialso100 line-up particularly sets out to showcase trailblazing female founders who lead purpose-driven businesses alongside a roster of other responsibilities, such as volunteering, mentoring and community support.
Esther Roche was also recognised for being the ‘One to Watch’ at the Woman Who Achieves Awards and received a business boost from retail entrepreneur Theo Paphitis following her winning tweet during Theo’s Small Business Sunday.
Deroiste Natural Beauty was founded by Esther, a mum of five, who wanted to find products that were suitable for her and her children, who all needed something gentle enough for sensitive skin.
She said: “As my family is mixed I needed a solution that was inclusive for all our different skin tones hence creating a range of products suitable for all.
“Following research, development and testing Deroiste Natural Beauty was born and so was the Deroiste formula, which works as a whole. Because what you put into your body is as important as what you put on your skin, I have combined my passions of beauty and nutrition to help clients achieve the best skin possible.
“Regardless of your skin tone, you can have radiant, nourished and glowing skin as long as you have a consistent skincare routine.”
On being featured in the #ialso100 line-up, Esther Roche said: “I am honoured to be included on this list of such phenomenal and inspirational women across the country. I have only been in business for 18 months and have already run pop-up stores in John Lewis, along with Santander and NatWest. The recognition and support from f:Entrepreneur is a massive boost to improve the visibility of my small business whilst being a part of a community of like-minded women who can share successes and learnings.”
This year’s f:Entrepreneur #ialso100 campaign celebrates inspiring and resilient female entrepreneurs from adaptive fashion designers to female-run private security companies, social enterprise leaders, and ethical product manufactures. These female entrepreneurs have flourished despite the challenges of the past few years, with many still growing or starting new ventures. Many of the businesses featured in this year’s campaign also demonstrate a massive commitment to championing diversity and
inclusion and promoting sustainability.
The f:Entrepreneur #ialso100 celebrates and showcases amazing female entrepreneurs from all over the UK and is brought to you by the f:Entrepreneur campaign, run by Small Business Britain, the UK’s leading champion of small businesses, supporting the UK’s 5.5m small businesses, no matter their location, their sector, or their ambition level.
Through a series of campaigns, networks, training and reports, Small Business Britain champions and informs small businesses in the UK. Committed to making entrepreneurship as inclusive as possible, it brings small business owners together to foster growth and increase confidence.
Michelle Ovens said: “Congratulations to Deroiste Natural Beauty, and each of the talented female entrepreneurs featured in this year’s #ialso100.
“It is so vital that we recognise and celebrate the phenomenal contribution that women running businesses are making across the UK, and the far-reaching, positive impact they are having, not just on the economy, but on wider communities too. The last few years have been hugely challenging for small businesses, yet despite this, female entrepreneurship continues to grow and flourish in the UK and is very much at the heart of the UK’s recovery.”
Find out more about Esther Roche and Deroiste Natural Beauty at their website.
To see the full line-up of the 100 amazing women featured in this year’s f:entrepreneur #ialso100 campaign visit the website.