Many tech business owners wouldn’t dream of going up against the likes of MusicMagpie, Mazuma Mobile or Apple, but Sam Wilson, founder of Gadget GoGo in Cambridgeshire, partnered up with Bedford business crdone to grow visibility of the business through the world’s biggest search platform – Google.
Sam came across fellow small business owner, Carl Darnell, founder of crdone, a boutique digital marketing agency, on Linkedin and reached out in the hope that Carl and his team would be able to assist him with his mission of finding a way to market and compete with bigger and
more established tech businesses.
Carl Darnell said:
“When Sam originally got in touch, we weren’t afraid of the big task at hand – we were excited and felt we had a big mission to achieve. When carrying out our initial research, we identified opportunities that Sam’s competitors were missing out on.
“These opportunities helped us create a long-term strategic marketing plan that would ensure Gadget GoGo could and would compete head-to-head with the tech giants of the world, particularly through Google’s search rankings.”
Within six months, crdone grew Gadget GoGo’s audience of potential customers, taking it from 100 website visitors per month to 1,000. Two years down the line, and there are now over 25,000 visitors every month, and over 65% of their orders now come through Google.
“Our strategy was a long-term one, and it has well and truly paid off, with over half of all orders now being generated thanks to the visibility of the business on Google.”
Sam Wilson said:
“I never thought we could compete with the likes of Apple, or MusicMagpie. Our initial goal was to get some visibility on Google for relevant searches and we achieved that within months. We’ve kept on going and now we appear above all the major competitors for some of the most searched queries around selling your gadgets.
“The work that Carl and the team have done has truly revolutionised my business. We’ve increased our turnover exponentially, had to move from my shed to a bigger premises and are now looking to employ a team to help keep up with demand. The best thing is that despite the hard work, the team have not taken their foot off the gas and are still driving results every month!”