Full-service legal firm Woodfines Solicitors has completed an overhaul of its brand, culminating in the launch of a new website in October. The rebrand is the latest evolution of the firm’s strategy, which has seen the modernisation of working arrangements, overhaul of benefits and significant investment in the firm’s infrastructure to meet the needs of its people and clients.
The new brand captures the firm’s modern approach and commitment to putting people first with the introduction of the tagline ‘You First Law’. Whilst the chosen colour palette and tone of voice support the firm’s concise, uncomplicated and welcoming approach.
Neil Gibbs, Managing Partner, said:
“Following a period of internal investment and change, we felt our existing brand no longer represented who we are as a firm. Understanding the rebrand needed to go beyond a superficial lick of paint or change of logo, we followed a strategic and consultative approach and are pleased with the results, which capture the firm’s culture and promote our ongoing objective to be the law firm of choice across the Oxford to Cambridge Growth Corridor.
“Over the past 12 months, we have implemented an ambitious strategy including modernising our working arrangements, investing in infrastructure and a heavy focus on meeting the needs of both our people and clients. We genuinely live the philosophy of ‘You First Law’ and the rebrand launches that strategic plan and its objectives. Now is not the time to sit on our laurels, but to continue to build positively on our success.”
Woodfines is a leading full-service legal firm delivering solutions to businesses and personal clients. It prides
itself on an approachable attitude, attention to detail and providing forward-thinking advice. A well-established firm, Woodfines works at the heart of its communities to deliver personal and pragmatic solutions as and when required, and calling on a number of dedicated specialist teams dealing specifically within transport and logistics law and agricultural law.
The phased rollout of the rebrand will see the launch of the new website this month.