Sport > Telecoms provider builds first-class relationships

Telecoms provider builds first-class relationships

Northamptonshire-based dbfb – a company that provide telecommunications services to businesses – have extended and broadened their partnership with Northamptonshire County Cricket Club in advance of the 2022 season. 

Having been the Player Pathway Partner for a number of years, dbfb have extended their relationship with the first-class county club for a further four years. This new agreement also expands their support to become the Official Partner of the Player Pathway and Academy. 

Simon Pickering, Managing Director of dbfb, spoke on the company’s expanded support of the club:

“We are extremely pleased to be expanding our relationship with the club, allowing us to support all Northamptonshire Academy and Pathway players. 

“It is very important for us to support local sports clubs, and there is no better opportunity than to be the Official Partner to the Pathway and Academy at Northamptonshire. We are very excited to see what the relationship can bring over the next four years.”

Having been innovative and forward thinking in their business since dbfb’s conception in the late nineties, it is no surprise that the company want to support the next generation of talent in Northamptonshire. 

As well as sponsoring the Academy and Pathway, dbfb will also become Northamptonshire’s telecommunications provider – installing a new lease line and phone system at The County Ground. 

Daniel Vernon, Commercial Manager at Northamptonshire County Cricket Club, said:

“It is great to see dbfb expand their partnership with us, lending their support to the Pathway and Academy players, as well as helping the club with our telecommunications.

“They are a fantastic company that have done a lot of great work supporting local businesses and sports clubs. Of course, one of our key goals as a club is to nurture talent and having dbfb’s support on this is invaluable. We very much look forward to working with their team over the next four years.”

It is great to see a local business and sports club have a mutual relationship, combining to make improvements in the local community and beyond. 

To find out more about dbfb, visit dbfb