Suzuki is one of very few brands that offers hybrid technology as standard across its passenger vehicle range together with a high specification and all the tech you need. With Suzuki there is no need to tick countless option boxes as it’s all there for you from a simple model structure that’s unique amongst its competitors.
With the current spiraling cost of petrol, Suzuki’s hybrid technology and low kerb weight saves fuel and helps keep cost of ownership down with lower CO2 emissions.
Taking the ever-popular Swift as an example, Suzuki currently has good stock availability for 72 plate delivery from the 1.2-litre Dualjet Hybrid SZ-L up to the Swift Sport with 48V Hybrid as standard. The Swift SZ-L is equipped with rear parking camera and Apple CarPlay/Android Auto smartphone link which are just two standard tech examples that would need to be optionally purchased across most of its rivals and cost a lot more to add.
SZ-L is the volume selling model in the Hybrid Swift range and includes a high specification with six airbags, Radar Brake Support (automated emergency braking), Adaptive Cruise Control, LED headlights, air conditioning, DAB radio, privacy glass, 16-inch polished alloy wheels and LED daytime running lights.
All Suzuki models are renowned for low cost of ownership, low fuel consumption and CO2 emissions and the Swift 1.2-litre Dualjet with manual transmission achieves 59.7mpg on the Combined consumption cycle with CO2 emissions of just 106g/km (both tested under WLTP regulation).
Swift Sport offers even more on-road dynamics and a highly responsive drive yet with easily manageable performance from its 1.4-litre Boosterjet 48V Hybrid powertrain. The Swift Sport boasts the lowest kerb weight amongst its competitors at just 1,025kg and its lower mass helps keep CO2 emissions down to just 125g/km and fuel economy up achieving 50.4mpg on the WLTP Combined cycle.
Specification is, of course, very high with no options offered or extras required, all a customer needs to decide on is the colour – and at no additional cost. The Swift Sport is available at £239 per month on a 48-month PCP agreement following a customer deposit of £4,140 and Suzuki will provide a £2,000 deposit contribution as well making the Swift Sport an even more desirable fun to drive proposition.
Suzuki is the only brand offering the flexibility of a 14-day return guarantee should a customer have a change of mind – subject to terms and conditions.
As proof of its commitment to customer service, Suzuki GB PLC has ranked high in the latest bi-annual Institute of Customer Service’s UK Customer Satisfaction Index (UKCSI). Suzuki is in first position in the automotive sector and joint fifth position across all measured sectors from 265 named companies.
The index is a barometer of customer satisfaction measuring sentiment across the country and asks over 10,000 consumers to rate their experiences of dealing with companies across 13 sectors, including those in the motor industry. 45,000 consumer responses were received in the latest UKCSI across all industries with 3,000 of those from the automotive sector.
UK Power Networks, Timpson, John Lewis, Tesco Mobile, M&S and Suzuki topped the table for customer satisfaction in the latest UKCSI. The automotive industry sector average score was 81.0 points measured across 27 brands and, with a score of 85.9, Suzuki was way above this. Worthy of note is that Suzuki was also 17 places ahead of the next automotive brand from the full list of companies measured.
As part of the survey, customers were asked questions relating to various aspects of the way they were treated when dealing with brands including trust, experience, customer ethos, emotional connection and ethics. With reference to the automotive specific sector of UKCSI, Suzuki ranked joint first for trust as well as the company that customers would most likely remain loyal to.
The Net Promoter Score (NPS) element of UKCSI once again highly ranks Suzuki with a score of 40.4 against an automotive sector average of 35.6 and a lower all-sector industry average of 27.9. NPS, in summary, is a calculation of the ratio of respondents that would likely recommend a brand to others.
Commenting on the results, Nobuo Suyama, Managing Director of Suzuki GB PLC, said: “We are very proud of our achievement to once again be in first position in the automotive sector of UKCSI Index, particularly in the challenging times we continue to face. Consistent evolution of the Suzuki customer experience remains a core focus for us and the efforts of our staff and dealers has really paid off.
“Without the support of our nationwide dealer network, and the hundreds of people that work tirelessly for the brand to deliver exceptional standards for our customers we could not have delivered such a fantastic result.”
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