Milton Keynes has always been defined by progress. Designed around connectivity and growth, it has become one of the UK’s most dynamic centres for technology-led businesses. From software and data driven organisations to advanced manufacturing, life sciences and digital services, Milton Keynes attracts companies that innovate quickly and scale ambitiously.
As 2026 gathers pace, that momentum shows no sign of slowing. But innovation brings complexity. For many Milton Keynes businesses, growth is increasingly tied to technology and intellectual capital and that creates legal challenges that can no longer be treated as peripheral. Information technology and intellectual property now sit at the heart of commercial strategy, risk management and long-term value creation.
It is against this backdrop that EMW’s recruitment of Jenna Bruce, a senior specialist in information technology and intellectual property, represents a significant development for the Milton Keynes business community.
Innovation needs the right legal foundations
For many Milton Keynes businesses, their most valuable assets are not physical. They are ideas, data, software, platforms and brand value.
Protecting those assets, and structuring them in a way that supports growth, requires specialist legal input. From software development and licensing to technology procurement, data-driven projects and intellectual property protection, the legal frameworks that sit beneath innovation can either enable progress or quietly undermine it.
Jenna Bruce brings a wealth of experience advising businesses on both IT and intellectual property matters, supporting organisations at every stage of the innovation lifecycle. Her expertise spans software and SaaS arrangements, technology contracts, IP ownership and exploitation, and the commercialisation of innovation.
For EMW’s existing Milton Keynes clients, Jenna’s appointment enhances the depth of specialist support available locally. For businesses not yet working with EMW, it offers access to senior expertise designed to help them innovate with confidence.
A values-led approach to supporting growth
EMW’s investment in senior IT and IP expertise is not simply a response to market demand. It also reflects the firm’s wider approach to responsible, sustainable business.
As a Certified B Corporation, EMW is committed to balancing commercial success with positive impact. That means taking a long-term view: investing in people, building sustainable client relationships and supporting the communities in which the firm operates.
In practice, this translates into advice that looks beyond short-term fixes. Technology and IP decisions made today can have far-reaching consequences for a business’s resilience, reputation and ability to scale. A values-led approach encourages careful consideration of those impacts, alongside commercial objectives.
Why Jenna’s expertise matters
Milton Keynes businesses often operate in fast-moving, competitive environments where speed and agility are critical. In that context, legal advice must be enabling rather than obstructive. Jenna’s expertise supports businesses in several key ways:
- Protecting core value: intellectual property is often central to valuation, investment and competitive advantage. Specialist IP advice helps businesses identify what needs protecting, enables IP ownership to be structured correctly and helps businesses to avoid disputes that can derail growth.
- Supporting technology-led expansion: whether implementing new systems, partnering with third-party developers or scaling digital platforms, technology projects carry inherent risk. Experienced IT advice helps business’s structure agreements that work in practice and support long-term objectives.
- Reducing friction as businesses scale: clear, well designed IT and IP frameworks allow leadership teams to move faster with confidence. In a growth focused market like Milton Keynes, that certainty can be a decisive advantage.
A strategic investment in Milton Keynes
EMW has a long-standing presence in Milton Keynes and a strong track record of advising innovative, ambitious businesses. The recruitment of Jenna Bruce strengthens the firm’s ability to support clients operating at the intersection of technology, intellectual property and commercial growth.
Managing Partner James Geary said: “Milton Keynes is home to some of the most forward-thinking businesses in the region. Many of them are built on technology and intellectual capital, and that brings both opportunity and risk. Bringing senior IT and IP expertise into the firm reflects our commitment to helping clients protect what they’ve built and grow in a sustainable, responsible way.”
This investment aligns with EMW’s B Corp ethos: supporting clients to build resilient businesses that are well governed, future focused and capable of long-term success.
What existing EMW clients can expect
For current EMW clients, Jenna’s arrival enhances an already broad commercial offering. Clients can expect:
- Integrated IT and IP advice that sits seamlessly alongside wider commercial support.
- Earlier, more strategic involvement in technology led projects.
- Pragmatic guidance aligned with commercial goals and responsible business practices.
- This joined-up approach is particularly valuable for clients undergoing digital transformation, launching new products or preparing for investment or exit.
Why businesses should take notice
For Milton Keynes businesses not currently working with EMW, Jenna’s appointment highlights the importance of choosing advisers who understand both innovation and responsibility.
Growth at pace can expose weaknesses in legal frameworks, particularly around technology and IP. Addressing those issues early, with senior specialist support, reduces risk and creates a stronger platform for future success.
EMW’s focus is on building long-term partnerships, providing advice that supports sustainable growth rather than short term gains. For businesses that value both commercial performance and responsible practice, that approach is increasingly relevant.
Looking ahead
As 2026 progresses, Milton Keynes is set to remain a hub for innovation and growth. Businesses will continue to push boundaries, adopt new technologies and compete in complex, global markets.
Having the right legal foundations in place, particularly around IT and intellectual property, will be critical to sustaining that momentum.
With the addition of Jenna Bruce, EMW is reinforcing its commitment to supporting Milton Keynes’ tech driven business community, helping clients innovate, protect and scale with confidence, in a way that is both commercially sound and values led.
Find out more about EMW on 0345 070 6000 or visit our website here.
