At the HFA Venue, innovation isn’t just about having the latest equipment, it’s about creating spaces where people can perform at their best. In every room, every connection and every detail, the technology has been designed to enhance focus, elevate professionalism and make collaboration effortless.
The philosophy, captured by ‘Innovate. Collaborate. Elevate.’, establishes the true innovation stemming from creating environments where individuals and teams can perform at their peak. Guests often say that their experience exceeds their expectations. As one organiser shared after a recent event: “the buzz in the room from all the delegates was really exciting… well done on bringing together such a fantastic event.” Feedback like this reflects exactly what the venue is built for: events that work beautifully in practice, not just on paper.
In the Auditorium, an integrated network of AV, lighting and projection systems delivers a professional experience that captures attention from the first slide to the final applause. Sound and visuals are synchronised to perfection, ensuring every word lands with impact. One client described it as: “The audio-visual facilities are top notch and with the raised seating everyone has a clear view”. Whether hosting a leadership conference, product launch or training session, this is a space built to impress, both technically and atmospherically.
Spaces that adapt to every need
The showroom blends flexibility and innovation. Its Powerwall, additional portable displays, and 86-inch screen make it ideal for demonstrations, launches or creative sessions where ideas need to flow freely. Accessibility is built in with a dedicated lift allowing every guest to participate fully.
Across the meeting rooms, simplicity drives sophistication. These spaces are designed as hubs of technological advancements, supporting seamless communication and enhancing efficiency. Each room features wireless media sharing, large 86-inch displays, and adaptable conference systems that automatically frame speakers and manage group discussions. The double meeting room adds a built-in ceiling camera and microphone set-up, providing natural, high-quality communication for hybrid meetings.
The classroom follows the same principle. With 4K ScreenBeam wireless sharing, multiple portable displays, and flexible seating, it’s a dynamic learning environment designed for training and development sessions where engagement matters as much as content. A school group who attended an event said: “the talks and demonstrations were thought-provoking and captured the pupils’ attention… they were treated as professionals and made to feel warmly welcomed”.
Whatever the format, every space at the HFA Venue is configured to make ideas flow effortlessly, promoting productivity and fostering genuine connection.
Another guest echoed this experience, saying: “Hospitality was outstanding and impressive – warm, friendly, and professional”. For students, corporate delegates, or industry specialists alike, the combination of people and technology makes every space feel polished, intuitive, and welcoming.
Flexible meeting rooms
Beyond the boardrooms, the attention to intelligent design continues throughout. The on-site restaurant blends innovation with hospitality, featuring digital displays for live timetables, menus and updates, while the iPad-controlled TopBrewer system offers premium, sustainable hot and cold drinks, reflecting a dedication to quality and environmental responsibility.
Even the car park reflects the HFA Venue’s forward-thinking approach, with free parking for all guests and 56 EV chargers via GeniePoint to support sustainable travel, plus solar panels and an automated barrier system that keeps arrivals and departures efficient. These eco-friendly solutions demonstrate a commitment to sustainability that resonates with attendees and reduces the event’s carbon footprint.
Technology works quietly in the background, invisible to guests but invaluable to organisers. This seamless integration streamlines business operations, speeds up tasks, and minimises risks associated with manual processes, all while enhancing the overall event experience. One event leader said: “Catering at the HFA Venue has been fantastic, IT support first rate, and the venue is world class.”
Despite this level of innovation, integration and support, the HFA Venue remains a competitive and affordable option, offering exceptional value for businesses looking to elevate their events without increasing their budgets. Every choice, from the technology in each room to support available on the day, has been made to simplify the organiser’s experience and enhance the experience for every attendee. Every piece of equipment, system, and set-up has been chosen not to show off, but to make life easier. The result is a venue that runs with precision, giving businesses the space and confidence to focus on what really matters: connection, collaboration, and results.
At the HFA Venue, Innovate. Collaborate. Elevate. isn’t just a tagline, it’s the outcome. Innovation comes from intelligent integration, collaboration happens naturally because the tools make it simple, and every event feels elevated, polished, professional, and future ready.
If you have any enquires or would like to make a booking, email hproject@ford.com or call 01327 305232. For more information, visit our website here.
