Lights, camera’s and stress can get lots of people hot under the collar, but after Theresa Pope appeared on Dragons’ Den one thing she did not suffer with was underarm sweat.
Theresa, one of the co-founders of dandi® London appeared on the BBC show on Thursday 30th March 2023 to seek investment for the brand.
Theresa pitched with the hope of winning over the five dragons, Touker Suleyman, Sara Davies, Deborah Meaden, Peter Jones and Steven Bartlett, in a bid to secure funding to take their business to the next level.
Theresa Pope and Hayley Leete established dandi® London to provide little solutions to big problems initially all relating to sweat.
Wearing one of the companies sweat products the dandi® patch, she was able to keep her cool and not get hot and sweaty during her pitch.
Theresa explained about the company and the products that dandi® London provide, which are primarily alternative sweat management solutions for men and women.
Although on this occasion dandi® London did not secure funding Theresa is still proud that she appeared on the show.
“We knew in advance that we may not secure funding, however the audience of this very popular TV show on BBC has enabled us to generate awareness of our products including those that suffer from sweat and have a lack of confidence due to it. We are hoping that the coverage of the show will enable those people that have suffered for such a long time to have now found a solution to their problem.
It was an experience I will never forget and was able to walk away with lots of feedback from the Dragons.”
If you missed the show you can view it on BBC iPlayer here.
