Being a faceless company hiding behind a logo is just not working anymore. If you want to have an edge on your competitors, then having a brand that really speaks to your ideal client is where you are going to see a difference in your lead attraction.
Feeling stressed, lost and unsure about how to market your brand is an all-too-common experience for business owners. Once you have a solid brand strategy in place you will be ready to take your business to the next level, your confidence will soar and your business will succeed.
The Edge Brands specialise in making sure your brand communicates to your client on a psychological level as well as visual. Your brand should be bold, different and tailored to attract a certain type of person. We don’t mean creating an avatar, naming it Susan, and never thinking about it again! We mean, going deep into understanding your clients’ needs and wants, assessing the market you’re working within and building a brand that thinks, speaks and looks a certain way.
Is your brand prepared for the future or do you only have a logo and some colours to help you with your marketing? Your life will be so much easier if you knew how to speak to your clients, you knew what kind of colours attract them and you knew what they are looking for?
Sounds interesting – but you’re thinking this must surely cost a lot of money. The answer to that is yes and no. If you want us to work with you on a one-to-one basis and do everything for you, then yes, it’s not cheap.
However, this doesn’t have to be the only way. Instead of trying to find the answers alone by searching online, if you are willing to do some work yourself, we have created a new programme which will help you build your brand to be strong and resilient and bring in those extra leads.
The Edge is an online learning community where you can build your brand strategy from scratch, at your own pace, whilst having an branding expert guide you with one-to-ones, listening to other businesses journeys and experts to help your brand.
As part of the programme you will build your:
- Brand substance: which includes your purpose, vision, mission and values.
- Positioning strategy: target market research, audience development, ideal client avatar, competitor audit, differentiation strategy, positioning statement development.
- Brand persona: a Jungian archetype mini report on your own personality and one client, archetype mix development, persona development and brand voice development.
On top of building your brand strategy – you will have a new visual identity designed by The Edge Brands along with guidelines so you are ready to take your business into a new era of success.
No longer will you feel lost, unsure and even worried about every touch point you put out to the world. You will have an edge that will lead to success.
If you’re sick of chasing for new leads and want to find a way to organically attract clients register your interest at The Edge Brands today and we shall send details for our programme, which starts in September
