Selecting the right insurance broker isn’t just about finding the cheapest premium – it’s about securing a long-term partner who understands your business, protects your assets, and helps you plan confidently for the future. A good broker becomes part of your team; the wrong one can leave you exposed, frustrated, and under-insured.
When choosing an insurance broker, there are certain things to consider:
Expertise that matches your sector
Every industry faces its own challenges. From construction and manufacturing to professional services and tech firms, risk looks different everywhere. That’s why your broker’s sector-specific expertise matters. The best brokers don’t just understand insurance, they understand your business model, regulatory environment and operational pressures.
Market access and negotiating power
Not all brokers have the same access to insurers. Some operate independently with open market access, while others are tied to a small panel. A broker with broad market reach can benchmark pricing, negotiate bespoke policy wording, and place risks that others can’t. Strong insurer relationships also count, ensuring faster decisions, fairer premiums, and smoother claims handling.
Corporate structure – fit matters
Corporate structure influences how a broker works and how they serve you. Large, corporate brokers often have vast resources but can be impersonal. Smaller, independent firms can offer agility, direct access to senior decision-makers, and consistent support.
Personality and relationship fit
The technical side of insurance matters but relationships matter more. You’ll share sensitive details about your finances, operations, and future plans, so you need a broker you genuinely trust. Look for someone who listens, explains clearly, and takes a proactive approach to managing your risks.
Service and claims support
The real test of a broker comes after a claim occurs. The right broker takes ownership, coordinates with insurers, and keeps you informed. They also schedule regular reviews, ensuring your cover evolves with your business growth, new contracts, and operational changes.
Top tips when choosing a broker:
- Ask for examples of similar clients they support.
- Understand which insurers they can access.
- Check how claims are handled – directly or via a third party.
- Meet the person who will manage your account day-to-day.
- Ensure they review your cover at least annually.
Selecting the right insurance broker is about more than compliance – it’s about partnership, protection and peace of mind. Your broker should be part of your business journey, not just a name on an invoice.
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Client Director
Motum Insurance Services
