Technology > Vibrant, helpful approach shines through new branding

Vibrant, helpful approach shines through new branding

dbfb, the Northampton-based communications specialists, has grown significantly since it was launched over 20 years ago. In particular, the last five years have supercharged the business, seeing its annual revenues increase from £2.5m to £8.5m. 

A growing leadership team specialising in various areas including marketing and commercials, the onboarding of new talent, strategic partnerships, and an increased product portfolio have all contributed to the company’s growth. 

With a strong, strategic plan in place, dbfb is not looking to stop on its mission of turning over £15m per year within the next three years.

The company prides itself on the service it offers, and the people it hires and wanted the new brand to reflect that. Complemented by the firm’s impressive solution offering, and in line with its growth, the new website represents in true form the quality of service, people and products that make up dbfb – helpful, flexible and vibrant. 

The new brand and logo is still recognisable as dbfb, and the ‘old school service’ that the business is proud to offer, and what differentiates it in the market, will not change. 

Managing Director, Simon Pickering said:

“Our rebrand isn’t about changing who we are, it’s simply us evolving and adapting to change. We wanted the brand to be more in keeping with the business we are today, reflect some of the significant customers in both our local SME market and the wider Enterprise market and allow us to challenge our competitors in the marketplace. The new website places greater focus on the customer, what they need from us and how we can support them.”

Founder and Chairman at dbfb, Brian Kingston added:

“Our approach is about listening to our customers’ needs and creating the perfect solution for them. We ensure that service is delivered to a high standard by giving our customers what large network providers can’t – bespoke solutions, expert advice and a support team that resolves issues quickly.

“With over 1,000 customers around the UK, and exciting business plans in place, it made sense for us to rebrand our business and relaunch our website to represent where our business is now. While this is exciting, what’s important to me is that we continue to lead with proper service, support our community and take care of our people and customers. Our new look and feel is simply a new way to represent our business today.”

While dbfb prefers to talk to customers over the phone, the new website provides more channels for customers to get in touch. From live chat functions  to call back options, customers can contact the team when they need to, through the channel of their choice. 

Keep up to date with dbfb’s story via the new ‘News and Resources’ section on the website. 

To see the new brand in action, visit the dbfb website here.