As a business owner, you’ll know that growing a small business is not an easy task. So when you start seeing your team’s hard work pay off, this new level of growth becomes an exciting experience.
However, during this time of rapid business growth, the human element can often be overshadowed by all the marketing and sales activities.
Many small business owners tend to forget that the company’s greatest asset is its people. Taking care of your employees is crucial for business growth, and that’s where Human Resources (HR) plays a key role.
As a business continues to grow, HR supports that growth in the following ways:
1. Building a sustainable company culture
Company culture is more than fun company outings, employee perks and an office dress code. It’s about how people interact with each other, from management to the most junior employee in the business. The human resources department can help build a strong and sustainable culture and ensure every employee leads by example. HR’s implementation of company rules and regulations impacts how the business operates and thrives during growth.
2. Hiring the right people
Knowing the business inside out, HR will have the ability to hire the right person for each role. HR professionals are trained to analyse job candidates. They can decide if someone is a good match for the job by looking at their experience and personality. In addition, the HR department will also be passionate about creating a diverse company, where people are offered equal opportunities.
3. Developing talent
Besides hiring new talent, HR’s goal is also to reduce employee turnover. Recruiting new people on a short-term basis can quickly become costly for a business. Most importantly, however, every business wants their people to be happy and fulfilled in their jobs and that’s one of the things HR can help with, by offering employees the right training and resources to grow and develop in their careers.
4. Listening and advocating for employees
As a business continues to grow, it’s important that people within the company feel listened to. Your employees will need a safe space, someone they can trust and who can empathise with them when they’re going through challenges in their personal lives. A HR department will be able to offer the appropriate support and become an advocate for employees’ needs.
Are you ready to grow your business? We can help raising your profile on our various platforms in print, online and through social media. Contact us online today or give us a call on 01604 267677.
