In this episode, we discuss all things creative marketing with Martin Carmody, Managing Director of Stratos Creative and Rebecca Covington, Marketing Manager at Woodfines Solicitors.
Martin and Rebecca each bring years’ worth of industry insight and a unique perspective to campaigns they’ve experienced across their careers.
Branding, reactive marketing & data analytics
We begin by discussing with our guests what campaign or brand they’ve admired during their careers, and how these successful campaigns have the ability to create longevity of brand. We touch on ways in which B2B and B2C creative marketing can differ, and whether one is considered more challenging than the other and ask whether Martin and Rebecca ever take inspiration from their competitors.
Our guests share with us some of the biggest mistakes they’ve made during their careers as well as what they learnt from these experiences and how they incorporate these lessons into their marketing to date.
We also touch on the data vs creativity debate with emphasis on the importance of data analysis despite the creative nature of the industry. Our guests finish with some advice to marketers embarking on their own campaign or branding journey.
