Marketing is all about getting people interested in your product or service. This includes things like identifying the target audience, measuring the performance of the product, and identifying the key product design choices and messages that appeal to the target audience, as well as researching key trends.
What is creative marketing?
What separates creative marketing from the broader aspects of marketing is that it is all about taking the next step using that information, utilising creativity, including design, art and branding, in order to appeal to the target audience. This means creating an engaging brand, designing assets such as enticing packaging, and producing creative marketing campaigns across channels and platforms that will get the product in front of who it needs to be in front of.
Another distinction is the difference between market research and user research. Marketing would be more concerned with market research, looking into the market more broadly including target audiences, direct competitors to the product and other more business environmental factors.
User research is more about end-users and consumers. This can include UI/UX researchers who have creative input into things like website design and development, while also helping the website be more easily usable. This is something creative agencies can often help with.
Why is creative marketing important?
While both creative marketing and more traditional marketing are both important, a business will need both for its marketing strategy to succeed. It’s more of a question of when each should be employed. A marketing agency should be employed to identify potential consumers, while a creative agency should be used to make the materials to appeal to those consumers.
GIANT, All Things Business’s publisher, are also a full-service digital and creative marketing agency, providing both creative flair and robust marketing strategies across channels. Find out more about we can do for your business here.