Cottons Group has announced that it has joined VIEW Group, following the acquisition of 100% of the shares in Cottons Group Ltd.
Headquartered in the Midlands, Cottons Group provides accounting, tax, payroll and corporate finance services and employs around 120 people across seven UK locations. The firm will continue to operate under the Cottons Group name, with its existing internal leadership and all employees retained.
The decision to join VIEW Group was made to ensure Cottons Group has the right level of long-term investment to continue supporting clients with the tools, systems and insight they need, as expectations of the profession continue to change.
Cottons Group has long taken a technology-led approach to accounting and advisory work. The firm believes that stronger access to data and insight is essential to helping clients understand the full picture when making financial decisions, rather than relying on historic information alone.
Quotes from management
John Hugosson, CEO of VIEW Group, comments: “This is an important and highly strategic acquisition for VIEW Group. Cottons Group is a well-established firm with a strong reputation, a broad client base, and an impressive track record of growth. By joining forces, we are not only strengthening our presence in the UK, but also creating new opportunities for innovation, collaboration, and value creation for our clients and employees. This acquisition is a key step in our long-term strategy to become a leading provider of financial and business services in the Nordics and UK.”
Will Smart, Managing Partner at Cottons Group, said:
“This decision was made with our clients, and our people front of mind. We care deeply about the businesses we support and the teams who support them, and we didn’t want to stand still while the profession continues to change. VIEW Group shares our thoughts on where the profession is heading and how technology and insight should be used to support better decisions. That alignment, alongside the investment and support they bring, made this the right step for Cottons Group.”
Emma Reid, Partner at Cottons Group, added:
“From the outset, it was important to us that any partner shared our vision for the future of the profession. VIEW Group is an AccounTech business, and that strong digital and data-led mindset aligns perfectly with the strategy we have already been driving at Cottons. This partnership allows us to accelerate what we are already doing well, using technology to create efficiency, unlock better insights and ultimately deliver a higher-value service to our clients.”
The deal further strengthens VIEW Group’s UK presence, following its earlier acquisition of Accurise and Petticoat Management Team. With the addition of Cottons Group, the group now employs around 190 people in the UK, serves more than 8,000 clients and sits within the top 75 accountancy firms nationally.
Both firms cited strong cultural alignment as a key factor in the transaction. Cottons Group and VIEW Group share a similar way of working, with a focus on collaboration, long-term relationships and supporting clients and staff through change rather than pursuing short-term growth.
