A new PR training programme for small businesses is welcoming its first intake this month. The first cohort of Ballyhoo PR’s PR Academy will come together on Tuesday, September 27 and go on a discovery journey together, learning how to do their own PR.
The pilot intake will run for six sessions, each focussing on a different element of public relations: how to get media-ready, formulating a PR plan, writing a press release, pitching to the media, crisis management, and what to do with press coverage to promote your business.
Classes are designed for business owners or those working in marketing roles for a small or medium-sized business (SMEs) and have responsibility for generating press coverage for the company.
Numbers will be kept to a maximum of six people to allow everyone to get advice tailored to them and their business. This group of students will also get to know each other and develop relationships as the course progresses and become each other’s biggest supporters.
Companies can join the pilot intake at a significantly reduced rate of £300 + VAT for the course – the equivalent of £60 a class. All classes will be taught at Ballyhoo PR’s picturesque Lamport office in Northamptonshire and the sessions include lunch.
Over the next six months, those who take part will learn the tools and strategies to create their own headlines and raise the profile of their organisation significantly. The course will end in February with a graduation ceremony and certificate presentation.
Emma Speirs, director of Ballyhoo PR, will be running the Academy. She said:
“The Ballyhoo PR Academy has been an idea in my head for a long time now and I am pleased to be able to finally see it come to fruition.
“One of the reasons I set up Ballyhoo PR was to help SMEs to share their stories and shout about their successes. Obviously, we can manage this for businesses through Ballyhoo PR, but a retainer contract arrangement isn’t always appropriate for everyone.
“I wanted to take a small group of people and work with them over a period of a few months and give them the tools and knowledge to be able to achieve results with PR for themselves.”
To book your place or request more details, contact Emma Speirs on 01536 682800 or email emma.speirs@ballyhoo-pr.co.uk before Tuesday September 20
