Employee feedback is crucial for the growth and development of any business or organisation. It helps employers understand the needs, challenges and perspectives of the workforce. From there, informed decisions can be made that enhance productivity, satisfaction and feed into a positive company culture.
Why is feedback from employees important?
Constructive feedback provides valuable insights that can lead to process improvements, better employee engagement and employee satisfaction, and can lead to more effective leadership. Simply asking for feedback demonstrates that the company values its employees’ opinions. This can boost morale, engagement, and help with staff retention. Employees who feel heard are more likely to be motivated, committed and aligned with the company’s goals, improving workplace wellbeing.
How to ask for feedback from employees
Asking for feedback, and getting honest feedback, from employees requires a thoughtful approach. The process needs to be effective and non-threatening. A culture of openness generally, where feedback is a regular part of the conversation, is an excellent way to start. Managers should be checking in with their teams, and asking questions about how processes, communication and leadership can be improved.

Questions should be non-confrontational, such as: “What can we do to support you better in your role?” or “How can we improve collaboration?”
Multiple channels for feedback – such as one-to-one meetings, anonymous surveys such as Microsoft Forms or suggestion boxes – allow employees to feel more comfortable sharing their thoughts.
What tools are there for gaining feedback?
Several employee feedback tools can facilitate the collection of information. Short, frequent surveys over a period of time are successful because they become a habit. Ensure these surveys cover the entire team from the top down to allow a well-rounded view.
There are a number of employee feedback software packages available that provide a structured way to gather feedback and analyse trends and deliver actionable feedback.
These tools can not only streamline the feedback process but also help in creating a data-driven approach to improve performance and development and enhance organisational culture.
Responding to feedback
Employees need to trust their employers and see that feedback will not lead to negative consequences or retaliation. Anonymity can be a powerful tool in this regard, as it allows employees to speak candidly without fear of being singled out.
Leaders should model the behaviour they want to see by being open to criticism themselves and responding to feedback positively, rather than becoming defensive. Clear communication about how feedback will be used, coupled with visible changes based on the feedback, will further encourage honesty.
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