Buying a house is a major commitment and the world of lenders and mortgages a difficult one to navigate, making the services of an experienced, knowledgeable and trusted adviser all the more welcome.
Affinity Mortgage Solutions in Daventry is a family-run firm offering personal, face-to-face advice for those buying and remortgaging. The emphasis is on building long-lasting relationships and the success of that is borne out not only by the amount of repeat business but also by how many clients come to the firm through word-of-mouth recommendations and referrals.
Advice from the team of three mortgage advisers – Anthony George, Kate Young and Paul Winch – is always based on the particular needs and requirements of the client and then matching the most suitable product to those needs.
Anthony said: “It is a family business and we have an approach of treating our clients in the way we feel we would want to be treated ourselves.
“We deal directly with our clients, and don’t take on a client, have the initial chat and then pass them on to admin staff in the background. From the first phone call or message until they pick up their keys to their new home, we are in direct contact and guide the client every step of the way.

“When a client comes to us, the first thing we do is find out about their situation and outgoings and talk them through whole process. It’s a major step for people, regardless of whether they are buying their first property, moving home or remortgaging, our aim is to reassure the client and make sure the clients are fully informed about the best lenders for their requirements.
“The important thing is not being tied down to one choice. All lenders have different criteria and searching through the options without the help of an experienced adviser is incredibly difficult.
“Having all the information to hand, from someone they trust, helps clients understand what is possible and gives them the confidence to start looking for the home they want.”
Affinity Mortgage Solutions’ services include:
- First-time buyers: as well as comparing mortgages from a comprehensive range of lenders and finding the most competitive introductory offers and lowest interest rates, the team will also provide advice on surveys, conveyancing solicitors and insurance options.
- Moving home: the team helps clients navigate finding a new mortgage, early repayment changes and liaising with current lenders and comparing with other lenders.
- Remortgages: even if you’re not moving house, it pays to regularly review a mortgage, particularly at the end of a fixed rate or tie-in period to get the best possible deal. Advice is also available on paying off lump sums or taking a payment holiday when unexpected events or expenses happen.
- Buy To Let Mortgages: advisers will help landlords, or those who’ve inherited or are looking to buy an additional property to let, find the most suitable mortgage.
- Protection and Home Insurance: tailor-made solutions to protect your mortgage, income and lifestyle protect clients and their families; and adequate insurance is needed to protect the property and its contents.

Anthony added: “People are concerned about interest rates and the way the economy might affect their mortgage but there are solutions. Most of the time, when we present clients with a report that outlines their options, the response we get is that ‘it is better than we were expecting’. The current economic situation makes a lot of people worried but when we turn the figures into reality, it gives them confidence to go ahead. The client’s need doesn’t have to be immediate, sometimes we speak to someone and it turns out they may not be ready to buy a house for some time – but they know their circumstances, understand what they need to do to get to where they need to be and then can work from there.”
Many clients have returned to use the services of Affinity Mortgage Solutions time and time again, putting their trust in the stress-free, family-run approach of the mortgage brokers and their support team at the firm that has been providing such services in Daventry and further afield since 2002.
Anthony added: “We have clients all over the country, but our focus for more than 20 years has been on being part of the local community and building ongoing relationships where people recommend us to their family and friends, sometimes across the generations.
“We give clients a personal experience and take pride in that. It’s one of the most rewarding parts of our job, to get a referral and recommendation, simply because it reaffirms that we are doing a good job for our clients.
“To see clients when they are so happy and excited that they are going to get the home or deal they want, that means so much to us.”
To find out more about Affinity Mortgage Solutions, call 01327 706635, 01327 876389, email
admin@affinitymortgages.co.uk or visit the Affinity Mortgage Solutions website.