While a business’s first concern is always going to be making money, either for itself or its shareholders, it’s very possible for businesses to have a positive impact on the world around them. Aside from providing jobs and economic benefits to the local community simply by existing, businesses that go that extra mile to ensure they have a positive impact can ingratiate themselves to customers and business partners, helping them to achieve business growth. Here are five ways your business can create a positive impact.
Help in the local community
One of the ways a business can have an immediate positive impact is by helping out in their local community. Taking part in an existing initiative or starting one of their own means they can have an immediate and visible local business impact on an issue affecting the community. Even better if their product or service can play into it in some way.
Partner with a charity
Larger businesses who have the clout to do so can also partner with a charity and support them holistically over time. While the immediate impact is not as obvious, there can be larger wins as a result of their support, especially if the chosen charity supports some kind of research.
Set some ESG goals
ESG stands for environmental, social and governmental goals. These are grouped together as they are ways in which businesses can ensure they are run more ethically and have a positive impact on their community and the world. They can include things like attempting to make their business greener, promoting the equality of minority employees and ensuring that leaders are accountable and decision-making processes are robust.
Provide wellbeing benefits to employees
Having a positive impact can start within the business. By providing employees with wellbeing benefits, such as discounted gym memberships, counselling sessions or other services, you can help ensure that your employees are well and ready to support the positive impacts you want to have elsewhere. Not only that, but it’s been proven these benefits improve morale and productivity within the workplace.
Form connections with other businesses
Forming connections with other businesses that share your mindset will help multiply any business impact you have. You can support each other to be the best you can possible be. Working together means that any positive impact you do have will be greater for it.