It’s important to understand the difference between content marketing and social media marketing to create productive strategies in each area. That’s not to say they’re completely separate though; in fact they inform each other quite deeply. Here’s everything you need to know, to understand the differences and how to take advantage of both types of marketing.
What is the difference between content marketing and social media marketing?
When it comes to both types of marketing, it’s not about which is better. They need each other to thrive. Both are forms of digital marketing. That is any marketing that uses the internet or online-based technologies.
Content marketing is marketing that involves producing content for a digital audience. This can be anything from a blog post to an e-shot to high-production value webinars and YouTube videos. It is a discipline more about the production of the content itself, attracting potential leads by producing high-quality content, and strengthening relationships by establishing your brand’s reputation in the space.
Social media marketing is a different discipline, more concerned with the analytics and stats surrounding the content produced, rather than the production itself. This is done to measure results or to inform decisions about what content to create in the future. While content produced for social media can be considered part of a social media marketing strategy, social media marketing is far more about generating engagement on whatever is being posted, communicating with your audiences, and expanding your brand awareness.
How to create content for social media marketing?
Each social media platform requires unique content, such as long-form and short-form content. These different types of content will require individual content strategies, based on the target audiences. Brands can take advantage of the interactive nature of social media by creating campaigns that encourage user-generated content. This content is produced about the brand by customers or others, often using video.
How does social media support content marketing?
Social media marketing allows for platform analytics to be used to inform the content production process. By looking at metrics like watch time and other engagement metrics, social media marketers can see what aspects of content engages your audience and figure out the best times to post.
GIANT, All Things Business’s publisher, is a full-service digital and creative marketing agency, that can help you create engaging content and use social media marketing to figure out what works best for your brand. Contact us or give us a call on 01604 250900.
