In the heart of Britain’s fine jewellery landscape, Michael Jones Jeweller stands as a beacon of tradition, integrity and innovation. Steeped in a rich history that spans over a century, the company has evolved to prioritise both ownership and service, creating an unparalleled customer experience. At the core of Michael Jones Jeweller’s success is its unique co-operative framework, wherein all staff members are not merely employees but proud co-owners of the business.
Established in 1919 by Claude S. Jones, it was in 1970, under the guidance of Michael Jones, the company’s namesake, that this independent retailer became the first fine jeweller in Britain to adopt a co-operative structure.
The company’s mission statement – Michael Jones Jeweller is a watch and diamond specialist with a twin concept of service and ownership which make this a unique business – reflects a dedication to its customers going beyond mere transactions, it is a commitment to excellence, transparency and a profound understanding of the jewellery industry.
When customers step into Michael Jones Jeweller’s showrooms, they are not greeted by sales representatives but by deeply invested individuals embodying the essence of the co-operative philosophy. The connection between ownership and service translates into a level of customer care at Michael Jones Jeweller which is seldom found in the modern retail landscape.
The decision to convert to a co-operative in 1970 was a visionary move by Michael Jones, one that has proven to be a key differentiator for the brand. It aligns with the broader trend of ethical and sustainable business practices, where ownership and service are not mutually exclusive but interconnected elements that contribute to the overall success of the business.
Unlike conventional jewellery stores that often prioritise sales targets and commissions, Michael Jones Jeweller intentionally fosters a collaborative working environment by eliminating individual sales commissions. The absence of commission-based compensation underscores the co-operative spirit that defines the company. This approach encourages teamwork and ensures that each co-owner is dedicated to providing customers with the best advice and service, rather than being motivated solely by sales targets.
In an era where personalised service is a rarity, Michael Jones Jeweller stands out as a bastion of courtesy and expertise. All staff are encouraged to complete training qualifications funded by the co-operative to further their knowledge and ability to guide customers through their fine jewellery and watch collection.
Stuart O’Grady, Managing Director, said:
“All of our sales staff are enrolled on the Retail Jewellers Diploma (PJdip) and often go on to complete higher level diplomas such as the FGA gemmology diploma. This allows staff to progress in their own areas of interest and become experts within our showrooms.”
This commitment to education underscores the company’s belief that a well-informed team is better equipped to guide customers through their purchasing journey, focusing on ensuring customers are given all the necessary information to make the right purchase for them, not for the company’s bottom line.
At Michael Jones Jeweller, being a co-owner means more than just sharing profits; it entails actively participating in the company’s decision-making processes. Monthly meetings serve as platforms to discuss business matters, review financial records, and plan future strategies. From setting marketing budgets to planning window displays, every co-owner has a voice in how the business is run. This inclusive approach not only ensures transparency but also fosters a sense of equality and empowerment among all team members. It’s this democratic ethos that sets Michael Jones Jeweller apart, creating a work environment where everyone’s voice is heard and valued.
Michael Jones Jeweller owes its enduring success to an unfaltering commitment to exceptional quality and service, forging a loyal customer base that spans generations.
Last year, the showroom in Northampton’s Grosvenor Centre underwent a significant expansion to create the luxury retail environment customers deserve.
This year marks another milestone as the flagship Gold Street showroom expands into the adjacent unit, creating a sophisticated retail space. The expansion will include dedicated brand areas and an exclusive luxury dedicated Rolex area, underscoring the retailer’s dedication to providing an elevated and immersive experience for its valued clientele.
As the jewellery industry continues to evolve, Michael Jones Jeweller stands firm in its commitment to the principles of co-ownership and exceptional service. The legacy of Michael Jones lives on, enriched by the co-operative spirit infused into the very fabric of the business. In an age where authenticity and customer-centric values are prized, Michael Jones Jeweller remains a shining example of how a century-old establishment can embrace innovation and remain at the forefront of the jewellery industry.
To find out more about Michael Jones Jeweller, call 01604 632548 or visit www.michaeljonesjeweller.co.uk
