West Ham United is proud to announce that specialist insurance broker Lilley Plummer Risks will become the Club’s Official Sleeve Partner from the start of the 2026/27 season.
Lilley Plummer Risks provides tailored insurance solutions to clients across the UK and internationally. The new sleeve partnership marks the latest development in the strengthening relationship between the Club and the LPR, which became West Ham United’s Official Insurance Partner at the start of the 2025/26 season.
The Club are extremely proud that the business, co-founded by lifelong West Ham United fan, Dan Plummer, will feature on the playing shirts of our Men’s, Women’s and Academy teams as well as continuing to appear on both training wear sleeves. LPR will receive increased visibility across the West Ham United digital estate as one of our principal partners.
Since joining the Club’s partner portfolio, Lilley Plummer Risks has become a pivotal member of West Ham United’s partnership network, supporting a range of Club initiatives and activations designed to engage supporters, clients and business stakeholders through sharing their entrepreneurial spirit and east London roots.
Karim Virani, Interim Chief Executive Officer at West Ham United, said: “The commitment of Lilley Plummer Risks to West Ham United is testament to the shared values of both our organisations. Having worked together so successfully last season, it is pleasing to see them become our Official Sleeve Partner for the upcoming season.
“Having delivered a number of fan-led initiatives over the past 12 months we look forward to continuing to work together to deliver exceptional value for both LPR and our fanbase in an authentic way”
Dan Plummer, Managing Director at Lilley Plummer Risks, said: “West Ham United is a Club with a passionate global fanbase and strong community values, making it an ideal partner for Lilley Plummer Risks.
“To see our brand featured on the Club’s kit is a proud moment for everyone at Lilley Plummer and me personally, having supported this Club for so long. This enhanced presence reflects our ambition as a business and our commitment to building long-term value through our association with West Ham United.”
