Since its launch earlier this year, Wyke Business Protection has quickly established itself as one of Northamptonshire’s most trusted names in business protection and continuity planning.
Building on the strong reputation of its sister company, Wyke Financial, the firm continues to make an impression across the region with its consultative, tailored approach and unwavering focus on helping business owners secure their futures.
Over the past month, Wyke Business Protection has seen a steady increase in enquiries from local business owners looking to protect their companies against the financial impact of illness, injury or death. This growing interest reflects a wider awareness among SMEs that robust business protection is no longer optional, it’s essential to long-term stability.
“Business protection is something many companies overlook until it’s too late,” said Director Gareth Smith. “But as we speak with more business owners and strategic partners, it’s clear that awareness is growing. People are realising that without the right arrangements in place, one unforeseen event can create serious disruption, not just financially, but for everyone connected to the business.”
Delivering confidence and clarity
Wyke Business Protection’s success lies in its commitment to clear, jargon-free advice and solutions built around each business’s unique structure. With open-market access, the team can source the most suitable cover for every client, from key person insurance and share- holder protection to tax-efficient life cover and employee benefits.
Every client begins with a detailed consultation designed to identify gaps in their existing arrangements. This approach ensures that solutions are not only appropriate, but legally and financially aligned with the company’s wider operations.
One recent client shared their experience of working with Wyke Business Protection:
“I would like to say how pleased I am with the service provided by Wyke Business Protection, and in particular Gareth Smith. I had a consultation with him recently and was thoroughly impressed by his professionalism, and calm and friendly manner. I appreciate all the advice he provided and feel confident with the services I have been recommended. Thanks, Gareth!”
Testimonials like this are a strong indicator of the trust Wyke is building among its clients. The company’s down-to-earth professionalism, coupled with its emphasis on collaboration with solicitors and accountants, is fast becoming its trademark.
Supporting the business community
As Wyke Business Protection continues to grow, the team remains committed to playing an active role in the Northamptonshire busi- ness community. This year, the firm was proud to attend the NNBN awards with Daniel Wyke sponsoring the Special Recognition Award at the ceremony. The sponsorship aligns perfectly with the compa- nies’ values, recognising the hard work, resilience, and determination of local business owners who go above and beyond in their fields.
Daniel said: “We’re thrilled to be sponsoring the Special Recognition Award this year. Northamptonshire is full of brilliant businesses and inspirational people, and being able to celebrate their achievements is something we’re very proud of. Supporting the local business community has always been at the heart of what we do.”
The decision to support the NNBN Awards isn’t just about brand visibility; it’s a statement of intent. It highlights the company’s ongoing investment in the success of local enterprises and its commitment to helping businesses build resilience in uncertain times.
With momentum continuing to build, Wyke Business Protection is set to expand its reach even further in the months ahead. The firm plans to continue working closely with professional introducers, including accountants, solicitors and financial advisers to ensure that more business owners across the region are aware of the importance of protection and succession planning.
As the team looks forward to a busy end to the year, its mission remains clear: to protect business owners, their people, and their families from the unexpected and to provide peace of mind that their hard work will stand the test of time.
For business owners seeking clarity and confidence in their protection strategy, Wyke Business Protection offers free consultations and personalised guidance.
To find out more, visit their website.




















