Marketing is all about getting people interested in your product or service. This includes things like identifying the target audience, measuring the performance of the product, and identifying the key product design choices and messages that appeal to the target audience, as well as researching key trends.
What is creative marketing?
What separates creative marketing from the broader aspects of marketing is that it is all about taking the next step using that information, utilising creativity, including design, art and branding, in order to appeal to the target audience. This means creating an engaging brand, designing assets such as enticing packaging, and producing creative campaigns across channels and platforms that will get the product in front of who it needs to be in front of.
Another distinction is the difference between market research and user research. Marketing focuses on researching the market, understanding target audiences, analysing direct competitors, and considering other business factors that affect the product.
User research is more about end-users and consumers. UI/UX researchers contribute creative ideas to help improve website design and development, making the site much easier to use. This is something creative agencies can often help with.
Why is creative marketing important?
While creative marketing and traditional marketing are important, a business will need both for its marketing strategy to succeed. It is more of a question of when each should be employed. A company should hire a marketing agency to identify potential consumers. Whereas, a creative agency should use the materials to appeal to those consumers.
GIANT, All Things Business’s publisher, are also a full-service digital marketing agency. Providing both creative flair and robust marketing strategies across channels. Learn more about what we can do for your business here.
