Wingstop UK, the restaurant brand that doesn’t play when it comes to flavour, has landed in Northamptonshire, opening its first site at Rushden Lakes today. To celebrate the highly anticipated opening, the first 100 people through the door will receive free chicken wings.
Located in the west terrace of Rushden Lakes, a major retail and leisure destination in Northamptonshire, the new 3,331 sq. ft site hosts 74 covers. Set against stunning lakeside scenery with a range of places to eat, drink, shop and relax, the location will attract both locals and visitors from further afield.
Diners can expect the full menu of wings, tenders and burgers all cooked to order and hand-sauced-and-tossed in Wingstop UK’s bold flavours. Milkshakes, freestyle drinks, Camden Town Beer, as well as a churros selection for dessert are also on offer.
Today’s opening advances Wingstop UK’s ambitious growth plans. The brand currently operates 76 sites across the UK and employs over 3,000 people, with plans grow to as many as 200 sites within the next five years.
The brand’s popularity is driven by its standout product and culture-led marketing that resonates with a younger audience. From music and fashion to sport, Wingstop UK continues to build cultural relevance through authentic collaborations, events, and partnerships.
Chris Sherriff, CEO at Wingstop UK, said: “We’re excited to finally open our first restaurant in Northamptonshire with today’s launch at Rushden Lakes. The lakeside setting and mix of shopping, leisure and dining make it a great spot to introduce our incredible flavours, from Lemon Pepper to Mango Habanero. Thank you to the crew who have worked incredibly hard to bring this opening to life. The buzz on social has shown us there’s demand, now it’s over to the fans to decide their favourite flavour!”
