Business podcasts are one way for brands to connect with listeners in a personal and authentic way. They are engaging, help build trust, and through the sharing of opinions and knowledge, help create authority within their own sector.
Growing your personal brand through a podcast is a powerful strategy. Before you launch, think about how your voice should sound. Think about what, as a business owner, you want listeners to get from it – whether you want it to be entertaining, motivational, educational, etc – and what your target audience looks like.
Once you find your voice, keep a consistent style and tone in your episode. This helps listeners feel familiar and know what to expect.
Here are some simple ways to grow your personal brand using a podcast:
Consistency and Value
A business podcast should consistently deliver high-value content. The right content strategy involves identifying topics that resonate with the audience’s needs and challenges.
As an aspiring entrepreneur, you’ll be used to selling products or services. A podcast, rather than openly selling, is an opportunity to share success stories and tackle pain points. There should be actionable takeaways from every episode to engage listeners and keep them coming back.
Create a schedule and ensure you action it. It can be weekly, fortnightly or monthly, but regular episodes help build loyalty. Listeners will then know where and when to look for new content.
Identifying industry experts or featuring guests with their own following introduces your brand to new listeners. And, of course, accepting invitations to appear as a guest on other podcasts can boost your visibility in new but strategic markets.
Social Media
Integrate social media marketing, like YouTube, into your content strategy to expand your podcast’s reach. By sharing episodes on social feeds that capture attention you can create a buzz. Asking for feedback, responding to comments, and encouraging shares turns listeners into brand advocates.
You can also increase your podcast’s value by repurposing content into blog posts and email marketing newsletters. That way you can extend your reach, increase engagement and drives traffic to your podcast and brand.
Podcasts are one of the fastest growing platforms for promoting a business brand. They provide aspiring entrepreneurs with a way to showcase their company and values. This helps them reach people in an interesting and engaging manner.
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